10 Incredible Link Building Strategies to Improve Your Blog Rank

Link Building Strategies to improve blog rank


In the current time, link building exercise is the most significant strategy in improving your blog rank.  This blog post helps you to identify 10 incredible link building strategies to improve your blog rank.

Link building exercise is the most important strategy of overall SEO efforts. All webmasters who are aware of the importance of link building strategy, are always in search of the sources to create the links for their blog.

We will discuss these link building exercises in detail. But before that let's understand what is link building.

What is link building?

The link building process deals with creating quality links on other websites pointing links back to your blog or website. 

When we say quality links, it means that these links have to come from good quality websites. Google assigns more weight to the links, which are coming from trusted sites. So, whenever a renowned website creates a link for your blog, it helps to increase the rank of your website in the search results. 

Search engine-ranking mechanism

Earlier in the late 1990s, when there were a handful of search engines available; external links didn't matter a lot. Search engines available back then would use keywords based mechanism to rank sites. Thereafter, people started spamming keywords, use of directories which weren't the right options to promote sites/blogs. This gave rise to promote cheap content with the help of keywords spamming.

Google then introduced backlinks based ranking algorithm. Because of which only sites with authenticated content would rank. Ever since then, Google and other search engines have been using this mechanism to rank sites. Further, the new updates in these algorithms have ensured that only quality content gets promoted. 

A backlink has emerged as one of the instrumental parameters to get your website a high ranking in search engines. Below are the working followed link building strategies:

  1. Competitors link analysis
  2. Guest blogging// guest post writing
  3. Broken link building
  4. Submitting your site to directories
  5. Posting on forums
  6. Adding a link in the comment
  7. Posting links to the question-answer site
  8. Adding links in press release articles
  9. Submitting the link to RSS directories
  10. Adding your links in local citation
Let's have a look at these strategies one by one and build links for our sites.

Strategy #1: Competitor's link analysis

Competitor's link analysis

Let's assume that we have done all prework work that needs to be done on the website. i.e. added quality content, keywords, and optimization of all pages for search engines. Now, our next goal is to get backlinks from the right sources.

To identify the quality link sources for backlinks, you need to study the websites which are already successful in your niche. Competitor's link analysis lets you understand how they are connected to other sites on the internet and what methodology and platforms they are using for link building.

To identify your competitors, make Google search by using primary keywords of your blog and list 10 websites that appear in the search result. Check if these sites fall into your blog niche and complete the list of 10 websites in an Excel file.

There are a couple of free tools (OpenLinkProfilerSEMRUSHOpen Site Explorer) with limited functionality which I assume are sufficient enough to perform competitor's link analysis at a small level. However, if you wish to use premium services that give full details without any limitations I'll recommend using SEMRUSH for the simplicity if offers to use the service.

By using link tracking tools mentioned above track the competitor's website for backlinks sourceshigh authority domain links, testimonials links, directory links,  guest post links, and dead links. Also, you will have to keep a tab on it by making this check-in every week or a month to track new backlinks acquired by your competitor.

An excel file with backlink data should also have details like domain authority rankanchor texttop-ranking web pages from these domains which will help you plan a strategy for your backlinking exercise.

Finally, our aim of tracking the competitor site is to get high authority backlinks for our site. Therefore, approach site owners for any link opportunity you find through this tracking process, submit your site to directories, or fix broken links by offering your site link as a replacement.

Strategy #2: Guest blogging/Guest post writing

Guest Blogging Guest post writing

Guest blogging or guest post writing is nothing but writing a blog post on someone else's site and in return, you get a backlink to your site. Guest blogging could be a highly effective strategy for link building and getting traffic to your site. Despite that many of the bloggers doubt it's effectiveness and write content for the sole objective of getting a backlink.

Keep below-mentioned tips in mind when writing a guest post:

  • Write a quality post that provides valued information and experience to the user than writing a low-quality post. A qualitative post will influence readers to visit back to your site for more such work.
  • To get approval for a guest post from an established blogger, you should engage yourself with the author. Commenting on his blog posts, sharing his content frequently to grab his attention are some ways to grab the author's attention. 
  • A guest post should be just like any normal post you write on your site. You may include high-authority links from external sources and maybe just 2-3 links of your own site rather than spamming it with too many links.
  • If you are aiming to borrow traffic from the website for which you will be writing, then choose a website that writes a post every 2-3 days or every week. Highly popular sites that publish 2-3 posts or even more posts daily would make your guest post lost in the flow.

Strategy #3: Broken link building

Broken link building

Broken link building lets you create a backlink on another site by reporting a broken link to the site owner and offering him your link as a replacement for the broken link. Broken links cause harm to SEO efforts as well as user experience. Hence site owner may agree to your proposal if your post has relevant content.

We have already seen how to look for a competitor's link profile in the first strategy. In the same way, we can use backlinks finder tools to locate site URLs of these niche sites which gives a 404-page error (broken link error). Later, you can approach these site owners to replace the link with your own page link.

Strategy #4: Submitting your site to directories

Submitting your site to directories

Web directories are nothing but the sites that list various sites in their database under several categories. Getting backlinks from these directories is one of the effective ways to build your linking profile.

What are the benefits of submitting the site to web directories?

  • Spam-free web directories could provide you quality backlinks which will help you rank better in SERP.
  • Web directories not only help us in building backlinks but also in getting massive exposure to your site. Increased traffic could help you increase your revenue or sell your products faster.

In a notepad or excel whatever you prefer and write down the following things:

  • Your site URL
  • Site title
  • Description text
  • Important keywords
  • Valid email to register
  • RSS feed URL
  • Social media links
  • Site category
Now visit authoritative web directory sites and fill in these details to include your site in these directories. I made several searches to find free web directories that actually work in 2017. Many of them list either paid sites or have outdated site listing. I find this article useful from the rest of the sites that list High PR Directories.

Strategy #5: Posting on forums

Posting on forums

Forums are user communities where users who seek the same interests, gather and share information, and solve one another's queries. Forums could help you get quality backlinks by providing a solution to those who are seeking the information. Add your site link in the feedback form while you share content on the forum with other users.

A simple way to get traffic and the backlinks from a forum is to search for the problem statement by using specific keywords. Before this, create your profile with basic details and your site link. Once it is done, click on the relevant thread that relates to your site page and provides a solution to the problem mentioned in a thread. Finally, mention your site link in the description.

Best SEO practices:

  • Be relevant to the topic of the thread and don't go off the track. Don't spam every thread with the same content but be creative in your communication.
  • Engage in conversation with other members and build a friendly relationship with them. 
  • Also while you help other members create a value-add through your solutions.

Strategy #6: Adding links through comments

Adding links through comments

Adding comments on others blog help you get quality backlinks to your blog. This is one of the easiest methods to get quality backlinks to your site, but there are certain checks you must do before you start commenting on other's blog aggressively.

Best SEO practices:

  • Generic comments like, "Nice post!" create no value and hence not much beneficial. Rather will get ignored more likely.
  • Create a profile on a couple of blogging and social media platforms. Add an image to your profile to prove that you are an authentic user.
  • Write descriptive comments that add value and relevance to the post content.
  • If you use your business name or important keywords as a user name which could be more beneficial as it gets hyperlinked and hence better from the SEO perspective, but the site owner may not like your comment thinking it as spam comment. Though, if your comment is really contributing to the thread then your comment might get posted.
Benefits of commenting:

  • Commenting on other's blogs increases the chances of getting your blog indexed by Google more quickly.
  • Do-follow or no-follow comments, it still helps you get backlinks from high authority websites.
  • A well written descriptive comment helps to influence the visitors of the site and may also create curiosity in his mind to follow your blog.
  • Commenting provides a chance to connect with established bloggers and help you get recognition in the community.

Strategy #7: Posting links to the question-answer site

Posting on question answer sites

Question-answer sites are the common platform to get any question answered by the users. These sites have high page ranking and it is a good platform to get backlinks to your site.

Start looking for the questions on these sites which are related to your blog posts. Once you locate these questions you may answer them in writing a short descriptive solution and a link to your site.

This post I came across lists the top 15 question answer sites of the year 2017.

      Best SEO practices:

      • While you answer the queries posted on question-answer sites create value-add through your answers.
      • Don't spam threads by adding just a link to your post but post descriptive solution also.
      • Engage in communication with the users on the sites.

      Strategy #8: Press release articles

      Press Release articles

      Companies use press release articles to make important announcements or product launches to syndicate news media. Later these media houses may cover stories on such press releases.

      Though a trend became common for companies making press releases every in a while, these press releases help them get backlinks from the webmasters in good numbers. No sooner Google started to penalize these companies and even those sites that shared these links.

      However, nowadays no-follow links still can help you get a good number of backlinks without upsetting Google.

      Best SEO practices:
      • To use press release articles, your article needs to have something potentially good to be shared. 
      • Press release articles should have important keywords only. A spammed article may get penalized by Google.
      • Add no-follow backlinks in your article to ensure that it doesn't get penalized.
      • Choose the right words for your anchor text for its effectiveness.
      • Include only 2-3 links to your site in your article or it gets penalized.

      Strategy #9: Submitting a link to RSS directories

      Submitting links to RSS directories

      Nowadays every leading blogging platforms provide you RSS service and some directories list your articles based on your RSS feed. Some of these directories provide high-quality do-follow backlinks which help in improving your Google ranking.

      This article lists the top 20 RSS directories where you can submit your blog feed. Some of the blogs in my niche which are highly popular use these directories to improve their link profile. So these are worth noting.

      Strategy #10: Adding citation on local platforms

      Adding citation on local platforms

      A citation is nothing but online references to your business name, business address, and business phone number. A citation can be included on your website, local business directories, and apps. But, as we are looking at this from SEO and link building perspective, hence we will consider external options.

      It is far easy to rank high in local business directories than the global platform. A citation is one of the factors Google takes into consideration for ranking your site in local search results. Having citations on several business directories ensures the trustworthiness of your site and ranking in Google SERP.

      Best SEO practices:
      • Include the citation for your blog in local directories, social media platforms,  as well as industry-specific directories. 
      • The local, geo, or industry-specific directories vary from business to business. Hence find out them and add your blog citations into these directories.
      • Also, a citation strategy may not apply to all blog niches.
      Conclusion

      The strategies we discuss will give you enough opportunities to create valuable backlinks in the right places. The backlinks will help to boost up the ranking of your blog.

      These tips will help you plan your SEO strategy better to get a better ranking in SERP. Let me know your feedback through comments if these strategies work for your blog.

      Give this post a share on your social media channels and do not forget to subscribe to Blogging Hacks.
      SEO

      Is Quora a New Source to Drive Traffic to Your Blog

      How to drive traffic from Quora to your blog

      Quora is basically a question-answer site where a user can ask questions and get answers from other users. Most internet users must be acquainted with this website at least once. Within this post, we will explore how Quora could become a new source to drive traffic to your blog.

      To understand how Quora is a crucial part of this strategic approach, observe Google search results for every query you make on Google. You will find at least one Quora link in the first 10 results. Realize the potential, the amount of traffic it could draw to your blog. Quora has a vast list of questions and answers to satisfy your quest for traffic.

      You will find many users giving prolonged answers covering substantial information in their answer's write-up. This is nothing but the part of a strategic approach to drive traffic to their blog from Quora.

      Is that so easy to drive traffic from Quora? No, it isn't. It takes a lot of precision in your opinion, proactiveness, authority on topics, and loads of patience. But then don't get disappointed. We are here to help each other, aren't we?

      So, what does it takes to have that authority, proactiveness, and precision over the topic? We'll have to look at it step by step.

      Quora has a tremendous amount of traffic, precisely over 300 million monthly unique visitors (2018 statistics), as stated by Ryan Browne, VP of Revenue at Quora.

      Such massive traffic which is ever-growing and not utilized properly. Imagine if you could drive traffic even a thousand users to your blog. Quora traffic could give results in a lesser time span as compared to SEO and it is a sustainable source.

      Let's have a look at the strategic approach to drive traffic from Quora.

      1. The Authority - Setting up a profile

      Why it is necessary to set up a profile? You could straight away write pleasant, lengthy answers and get to enjoy that traffic, isn't it? But it is necessary to set up your profile before you do so.

      A well-written profile explains your reader who you are, what are your skills and expertise.

      A profile picture, with your bio, and expertise could help you to establish authorship among your readers. Users could relate and will have reasons to trust you.

      Additionally, you can include your blog link and social media links in your profile. Your reader might want you to follow you on social media too.

      2. Choosing topics for your questions

      The next step after creating a readers-ready profile is choosing a topic for your questions. There could be multiple topics for answering questions. The only factor you should consider while answering the questions is that you have to be 100% perfect.

      Now, our ultimate goal is to drive traffic from Quora to your blog. Hence on Quora, we will stick with the topics that are related to our blog.

      In my case, I can choose to answer questions that are related to starting a blog, monetizing options, free resources for blogging, SEO, and so on. You can choose topics that are related to your blog.

      On a home of the Quora, you can edit and add topics relating to your niche in the left panel.

      3. Finding the right questions

      The most crucial part of this strategy is to find the right questions. Questions with a high number of answers and followers should be your prime destination.

      Yet, you should avoid the most highly popular questions unless you have something extra to contribute which is not done by anyone else. Highly popular questions are already answered and these are extremely competitive. There is the least chance you could derive something from there.

      The questions which are posted recently and not older than a week, questions with answers ranging from 20-50, and followers more than 20 should be your prime spot.

      More the followers better will be the opportunity to get highlighted. Since when you post an answer on a question with the high number of followers, those many followers get notified.

      4. Long answers over the short answers

      Well, this is a bit tricky part and you will have to get the best of both worlds. Take care of a few small points here and you are sorted.

      • Write well descriptive and long answers.  However, your answer should not reveal everything, at the same time a reader should feel valued while reading your answer.
      • Avoid using long paragraphs. Instead, break your answer in small chunks of lines, making a paragraph of not more than 4 lines.
      • You can arrange your answer in points. Use formatting a little to make words bold, make a number list, or bullets to list out the points.

      A user should have a pleasant experience while reading your answer. The user interface and everything else cannot be managed by the contributor. Though, formatting the answer could make a little difference.

      5. Include pictures in your answers

      You all know that a picture could convey a thousand words. Pictures grab the attention of the readers than normal textual answers. Hence for better impact use images in your answers.

      Including infographics in your answers is a good idea. I often do that. Statistical and even categorical data can be converted into an infographic. This looks really amazing and catchy as compared to other plain answers.

      However, any random pics won't add value in your post. You should be able to find relevant images or at least relate images being used in your answer to the story being conveyed.

      6. A final step, adding links

      Once you are done answering the question and happy with your writeup, the final step is to include a link to your blog post.

      As discussed in point #4, we do not reveal complete information and keep some information on our blog for readers to follow. So that they find a need to click on the link and read the rest of the information on your blog.

      Write a good call to action while placing a link in your answer. A reader should be convinced completely to follow the link and visit your blog.

      There is another approach. You may give full information to the reader and place several links to your blog (don't spam with so many links, 4-5 links are fine) relevant to the topic of the question being asked.

      An SEO technique could be applied here while adding links. You may use important keywords for the anchor text so that your keyword ranking, PA, and DA have a benefit out of it.

      7. Review before you post

      It's a good practice to review your write-up before you publish it online. Verify your answer for correctness, language, etc. See if you have covered all the points asked in the question.

      Apart from that, you should correct spelling mistakes, ensure there are no missing words, and fix grammar mistakes if any.

      Poorly written answers may create a bad impression and may convey a lack of seriousness. Your answer should have the highest level of precision.

      8: Proactiveness and regularity

      Once you are familiar with how Quora works, the next step is to apply that strategic approach proactively. Answering one or two questions wouldn't take you anywhere.

      To get regular traffic from Quora in a greater number, you will have to answer more and more questions as possible. Your answers on Quora will definitely become a new source to drive traffic to your blog.

      Proactiveness and regularity are the key factors that make this strategy practically successful.

      Conclusion

      There are a variety of options one could drive traffic to their blog. We have listed a few amazing traffic sources for a new blog in the post How to Get Traffic to Your New Blog. To me, Facebook and Google are the prime traffic sources and work well for my blog.

      Writing answers on the Quora is a crucial part of the strategic approach. Many bloggers use Quora to drive traffic to their blog and hence there are prolonged answers with the links.

      Quora has huge traffic, in millions per month. We can drive some of this traffic from Quora and get benefited. To do so we need authority, proactiveness, and precision in our answers.

      We set up a profile to build the authorship and trust among users. Later we define our domain by selecting the right topics which are relevant to your blog.

      Furthermore, we find questions that have the potential to drive traffic to your blog. We looked at writing descriptive answers and restraining an urge to follow your blog.

      Including pictures in your answer may put life into a text-heavy answer. Adding contextual links in your answer would make the user follow the link.

      Finally, before posting your answers on Quora, it should be checked for correctness. In order to work your Quora strategy effectively, you will have to work on it proactively and regularly.

      Do not spam your answers with too many links or affiliate links. The ultimate motive should be to route Quora traffic to your blog in search of the information.

      I always urge readers to comment on the blog post. As it encourages and helps me write more and more blog posts. Please let me know through comments if you liked this post. Give it a share on Facebook, Twitter, and LinkedIn.
      SEO

      How Internal Links can Boost your Ranking

      How Internal links can boost your ranking

      Internal links play a significant role in link building exercise. Within this post, we will have a look at what is internal linking and how internal links can boost your ranking.

      So, what are internal links?

      Links which points to the links within the same website are called internal links. In other words, any links on a particular domain (mysite.com/home-page.html) pointing to another link (mysite.com/contact-us.html) on the same domain are the internal links of that domain.

      The links placed within the sidebar, top menu bars, footer and even in breadcrumbs are all examples of the internal links. These links help Google understand the hierarchical structure of your blog. They make navigation and access to your blog easy and faster.

      However, links placed within the actual content part of your blog serve a more meaningful purpose. In the following story, we will see how these internal links can boost your ranking and Page Authority (PA) of your blog post.

      Let's have a look at benefits offered by internal linking to boost your blog SEO.

      Benefits of the internal linking

      Benefits of Internal linking

      1. Internal links can boost PA of non-performing pages

      Let's understand what is PA first. Page Authority is the metric which is developed by Moz to foretell how well a specific page will perform in search engine ranking. It uses score 0-100 to rate the performance of a web page. 0 being the low and 100 being the higher chance to rank in SERP.

      Naturally, your blog will have few blog posts with higher PA and few with the low PA. Internal links can help to distribute this page authority with the rest of the pages with low PA.

      We can use the popularity of a particular blog post which drives more traffic to your website to promote other blog articles on your blog. This will boost the PA of all pages on the site.

      This concept of passing PA from one link to another is called "Link Juice" or "Link Equity". Though while passing link juice through internal links, it should be ensured that there is a contextual reference to the topic. This way the user will stay focused on the topic, be more engaged with the site and will reduce the bounce rate of the site.

      2. Internal linking increases user engagement

      One of the main reason behind the effective working of the internal links is that they are context based.

      As internal links tend to stick with the topic, a user is more likely to explore more content on the site. Internal links not only provide further reading options to readers but also reduces bounce rates.

      Most of the visitors don't pay attention to the links placed within sidebars, menu bars or even related links section.

      However, the righteous use of internal linking within the content-oriented blog post will ensure your visitors to click around, spend more time reading other articles and go deeper in the site.

      Since internal links are more co-relevant to the topic, the user is more like to persuade them. For instance, we are discussing how internal links can boost the ranking of your blog. If I share a link to the post on 13 On-Page SEO techniques for better rankingthen there are good chances to get it clicked than the links in the navigational bar. 

      3. Internal links define site structure

      Internal links, be it navigational links, menu-bar links or footer links helps Google understand the structure of your site. Along with the structure, they also establish the hierarchy of the site. It let Google understand which are high authority blog posts from the rest of the blog posts.

      Having that said, it is not possible to add all links in navigation or menu bars. The contextual links placed within the blog post can also serve this purpose. Besides that, there are several benefits of placing internal links within the blog post.

      4. Improves ranking for certain keywords

      Hyperlinks, whether they are the internal or external help to improve the ranking of the keywords. Google gives extra weight to the anchor text being used in the link. Hence, internal links give us a chance to promote the keywords from your blog.

      With the help of internal links, the author can use important keywords to tell a search engine that, these keywords convey special meaning for the blog post being hyperlinked. Have a look at below hyperlink:

      Off-Page SEO Techniques

      I have purposely used Off-Page SEO Techniques keyword to add extra weight and associate these keywords with the blog post on off-page SEO techniques.

      When Google crawler crawls your web pages, it associates these keywords used in anchor text with the hyperlinked blog posts. Thus and so, allowing blog author to improve the ranking of the keywords.

      The author does not have a choice to choose the keywords being used in the external link. However, in an internal link, all important keywords, which matters for your blog can be used in well established contextual writing.

      Best practices for adding internal links:

      1. Add internal links in the flow of the content: 
      Generally, we add links to several articles in the sidebar and menu sections for easy site navigation. However, if you add internal links within the flow of the content, it would be more beneficial from the SEO perspective. Since there are more chances a user could notice it and possibly follow it for further reading.

      2. Do not place irrelevant links until it's necessary: Internal links should be added only to contextual places. Adding irrelevant links wouldn't please your readers as well as Google.

      3. Add links on popular pages linking it to non-performing pages: Use your popular blog posts to link other important posts on your blog. Your highly ranked blog posts can help to distribute link juice across your blog. This will help increase the ranking of the non-popular web pages.

      4. Use targeted keywords in anchor text: Author can use targeted keywords to establish a connection between the post and keywords being used in the anchor text. Google will come to know that your blog post hosts information relating to the keywords.

      5. Use alternate keywords in anchor text for the same link: A particular blog post can be linked through the variety of the linking text. Use a combination of alternative keywords to link to your blog post.

      6. Link ratio: A linking ratio should be maintained between the internal links and external links. Also, there should be a limitation on the number of links being used as to the length of the overall blog post.

      Conclusion:

      We had a look at what is internal linking. We discussed the benefits of internal linking and how internal links can boost your blog ranking.

      Internal links can help to boost PA of non-performing pages by linking them to popular pages. Internal links also increase user engagement resulting in a lower bounce rate and hence increasing the conversion rate and revenue.

      Internal links help to define the site structure and hierarchy of the web pages. It also helps to improve the ranking of certain keywords used in the anchor text.

      Furthermore, we had a look at the best practices for adding internal links to boost your blog ranking.

      Please share what is your story on the topic. Also, share this blog post on your Facebook, Twitter, Pinterest, and Instagram.

      Use Yoast Plugin for Blogspot/ Blogger (and non-WordPress Platforms)

      Yoast plugin for Blogspot and non-Wordpress blogs

      Yoast is a very powerful WordPress plugin that makes bloggers life way too easy. It helps optimize the content by suggesting significant updates to the content you have written and make it ready for the search engines. Within this post, we will see a trick to use the Yoast plugin for Blogger and non-WordPress platforms. I have made this post a little descriptive covering all aspects so that everyone gets it.

      Yoast is fantastic, no plugin good as this is!

      Yoast is a search optimization plugin and exclusively available on the WordPress blogging platform. I was amazed to see how easy it makes the life of a blogger by optimizing the content. Just in case you want to know about the features offered by Yoast have a look here. I wished something like it was also available for the Blogger platform. I tried looking for the information for the same, but couldn't locate any.

      Google's Blogger platform is my first love in terms of simplicity and features it offered since the beginning. But not able to use a Yoast like plugin on the Blogger is quite upsetting. Also, changing the blogging platform just to use Yoast didn't sound a wise decision. Though, I realize this could be worked around. We just need to validate the content in Yoast regardless of the platform on which it exists. 

      Let me explain you this in more detail, but before that let's understand how Yoast plugin works.

      Generally, webmasters perform a couple of checks to ensure our blog post is search engine friendly. Similarly, Yoast analyzes your blog-post content and based on the content written inside a post, it gives you suggestions to improve it. 





      Meaning Yoast checks your content line by line and word by word. Based on this, it displays notifications at the bottom of the post. These notifications basically highlight several SEO related suggestions in bullet points that should be applied to the blog post. This can be done manually also, but it takes a lot of efforts and could be a tedious job.

      Yoast uses several colors for bullet points in notifications. Red bullet point means that you have done something terribly wrong in the blog post and need to be corrected. Orange indicates that content is fine, but still, it can be improved for the best result. Green bullet point represents that you have done a good job optimizing the content.

      Limitations with the Yoast plugin

      Now, in order to use the Yoast plugin on your blog, the prime requirement is that you should have a WordPress blog. I dug the internet for many days in search of the alternative. It seems that there is no alternative but that you must have a WordPress blog to use the Yoast plugin. 

      Furthermore, having an ordinary free version of a WordPress blog is not enough (web version) as it would not let you install any plugins on your blog. It requires a storage place where you can install the plugin which is not possible with the free version WordPress blog.

      This leaves you two choices. i.e either you buy hosting space and install the WordPress or self-host your blog which will save your hosting cost. Buying hosting space is out of the question as we don't want to invest our money just for the sake of using a plugin. Another way is the self-hosted blog. But then, you will need to have a sound level of knowledge to manage the blog and install the necessary software on the laptop/pc.

      The solution to use the Yoast plugin for Blogger and non-WordPress platforms

      Now the solution I'm going to share would overcome all the problems we discussed above. So the first thing first. You will have to find out a free WordPress hosting service provider to host your dummy blog. There are a couple of sites which provide free WordPress hosting.

      I find 000webhost the most popular and renowned hosting service provider than the rest of the sites. They will let you install the latest WordPress software and provide great support to keep your WordPress software and plugins to the latest version. They provide hosting space totally free of cost. 

      Now let's come back to our main task, installing the Yoast plugin. Once you are on 000webhost you will have to register an account to get the free hosting space. While registering you will be asked to enter an email address, password and domain name for your blog. Enter these details and create a 000webhost account.

      Register for 000webhost. Free WordPress hosting

      On successful registration, you will be redirected to the member's area. You will be asked to verify your email before you proceed to create a website. Just verify it by clicking on the link you have received in your mailbox.






      Once verification is done, your website will be active and you will be able to do a further modification to the website. Click on the Manage Website button as indicated in below screenshot.

      Activate 000webhost website

      Now to install WordPress software, click on the Install Now button just below the text Build WordPress Website as indicated in below screenshot.

      Install WordPress on 000webhost

      The next process requires to create a WordPress account by providing username and password for managing WordPress blog.

      Creating WordPress account

      After clicking on the install button, WordPress software will start to get installed. It will take 1-2 minutes. After installation click on Go to Configuration Page. A new page will open and will ask to enter credentials for the WordPress blog.

      On successful login, you will be redirected to the WordPress dashboard page as like below picture.

      WordPress Dashboard

      Now in the above picture, you will see Plugins option in the left sidebar. Move your mouse over it and select Add New link from the options that have been poped-up. Click on the Popular tab and you will see Yoast in the top results. Click on the Install Now button to install the Yoast plugin. After installation, you will have to click on the Activate button from the same window to activate the plugin on your website.

      With this step our installation process is complete. Now to use the Yoast plugin for Blogger/ non-WordPress platforms follow the simple trick mentioned below. I am going to demonstrate this for a Blogger blog. Keep the WordPress blog open in the one tab of your browser and open the Blogger blog in a different tab.

      Let's say we have completed writing the Blogger blog post and want to optimize it for the SEO. Now, since we don't have Yoast plugin on the Blogger, we are going to copy the blog content from Blogger and optimize it on WordPress.

      We will copy the HTML code which is been generated at the backend to retain the formatting of a blog post. Hence after writing the complete blog post, click on the HTML tab to view the HTML code of the blog post. See below picture for more information.

      Blogger HTML View

      Copy entire text displayed in the HTML view and toggle to the WordPress window. From the dashboard page, mouse hover the Posts link and click on Add New option.

      WordPress - Create a new post

      It will open a post editor window. Now click on the Text tab in the upper right corner of the post editor box. Paste the copied content in the textbox. Similarly, copy the blog post title from Blogger to WordPress.






      After this process, scroll down a bit and locate Yoast SEO box below the post editor. Here, enter focus keyword of your post to get the best result from your SEO strategy. See the below example.

      SEO analysis report of the Yoast plugin

      If you scrolled a bit more in your WordPress window, you will see an analysis report generated by Yoast plugin. Red points indicate that these changes need to be made in your blog post to make it SEO compliant. Orange points indicate areas of improvement to make it even better. Green ones are just fine and no need to worry about it.

      Once you have made all the changes and converted as many red and orange points into the green one, you have done optimizing work for your blog post.

      After this process, you will have to click on the text tab again to get the updated HTML code for the revised content. Copy the entire text and paste it into the HTML tab of your Blogger post.

      Conclusion:

      This is how you will be able to use the Yoast plugin for Blogger / non-Wordpress platforms which do not support Yoast plugin. The procedure requires a little effort from that of the WordPress users. But once you have set up the WordPress blog as we discussed, you will only have to do the copy paste work.

      With this trick, you will have Yoast at your feet and you would be able to do the SEO task with more convenience. Since using Yoast is time savvy, you will be more productive and your posts will have more weight from an SEO point of view. Happy optimizing! 

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