10 Incredible Link Building Strategies to Improve Your Blog Rank

Link Building Strategies to improve blog rank


In the current time, link building exercise is the most significant strategy in improving your blog rank.  This blog post helps you to identify 10 incredible link building strategies to improve your blog rank.

Link building exercise is the most important strategy of overall SEO efforts. All webmasters who are aware of the importance of link building strategy, are always in search of the sources to create the links for their blog.

We will discuss these link building exercises in detail. But before that let's understand what is link building.

What is link building?

The link building process deals with creating quality links on other websites pointing links back to your blog or website. 

When we say quality links, it means that these links have to come from good quality websites. Google assigns more weight to the links, which are coming from trusted sites. So, whenever a renowned website creates a link for your blog, it helps to increase the rank of your website in the search results. 

Search engine-ranking mechanism

Earlier in the late 1990s, when there were a handful of search engines available; external links didn't matter a lot. Search engines available back then would use keywords based mechanism to rank sites. Thereafter, people started spamming keywords, use of directories which weren't the right options to promote sites/blogs. This gave rise to promote cheap content with the help of keywords spamming.

Google then introduced backlinks based ranking algorithm. Because of which only sites with authenticated content would rank. Ever since then, Google and other search engines have been using this mechanism to rank sites. Further, the new updates in these algorithms have ensured that only quality content gets promoted. 

A backlink has emerged as one of the instrumental parameters to get your website a high ranking in search engines. Below are the working followed link building strategies:

  1. Competitors link analysis
  2. Guest blogging// guest post writing
  3. Broken link building
  4. Submitting your site to directories
  5. Posting on forums
  6. Adding a link in the comment
  7. Posting links to the question-answer site
  8. Adding links in press release articles
  9. Submitting the link to RSS directories
  10. Adding your links in local citation
Let's have a look at these strategies one by one and build links for our sites.

Strategy #1: Competitor's link analysis

Competitor's link analysis

Let's assume that we have done all prework work that needs to be done on the website. i.e. added quality content, keywords, and optimization of all pages for search engines. Now, our next goal is to get backlinks from the right sources.

To identify the quality link sources for backlinks, you need to study the websites which are already successful in your niche. Competitor's link analysis lets you understand how they are connected to other sites on the internet and what methodology and platforms they are using for link building.

To identify your competitors, make Google search by using primary keywords of your blog and list 10 websites that appear in the search result. Check if these sites fall into your blog niche and complete the list of 10 websites in an Excel file.

There are a couple of free tools (OpenLinkProfilerSEMRUSHOpen Site Explorer) with limited functionality which I assume are sufficient enough to perform competitor's link analysis at a small level. However, if you wish to use premium services that give full details without any limitations I'll recommend using SEMRUSH for the simplicity if offers to use the service.

By using link tracking tools mentioned above track the competitor's website for backlinks sourceshigh authority domain links, testimonials links, directory links,  guest post links, and dead links. Also, you will have to keep a tab on it by making this check-in every week or a month to track new backlinks acquired by your competitor.

An excel file with backlink data should also have details like domain authority rankanchor texttop-ranking web pages from these domains which will help you plan a strategy for your backlinking exercise.

Finally, our aim of tracking the competitor site is to get high authority backlinks for our site. Therefore, approach site owners for any link opportunity you find through this tracking process, submit your site to directories, or fix broken links by offering your site link as a replacement.

Strategy #2: Guest blogging/Guest post writing

Guest Blogging Guest post writing

Guest blogging or guest post writing is nothing but writing a blog post on someone else's site and in return, you get a backlink to your site. Guest blogging could be a highly effective strategy for link building and getting traffic to your site. Despite that many of the bloggers doubt it's effectiveness and write content for the sole objective of getting a backlink.

Keep below-mentioned tips in mind when writing a guest post:

  • Write a quality post that provides valued information and experience to the user than writing a low-quality post. A qualitative post will influence readers to visit back to your site for more such work.
  • To get approval for a guest post from an established blogger, you should engage yourself with the author. Commenting on his blog posts, sharing his content frequently to grab his attention are some ways to grab the author's attention. 
  • A guest post should be just like any normal post you write on your site. You may include high-authority links from external sources and maybe just 2-3 links of your own site rather than spamming it with too many links.
  • If you are aiming to borrow traffic from the website for which you will be writing, then choose a website that writes a post every 2-3 days or every week. Highly popular sites that publish 2-3 posts or even more posts daily would make your guest post lost in the flow.

Strategy #3: Broken link building

Broken link building

Broken link building lets you create a backlink on another site by reporting a broken link to the site owner and offering him your link as a replacement for the broken link. Broken links cause harm to SEO efforts as well as user experience. Hence site owner may agree to your proposal if your post has relevant content.

We have already seen how to look for a competitor's link profile in the first strategy. In the same way, we can use backlinks finder tools to locate site URLs of these niche sites which gives a 404-page error (broken link error). Later, you can approach these site owners to replace the link with your own page link.

Strategy #4: Submitting your site to directories

Submitting your site to directories

Web directories are nothing but the sites that list various sites in their database under several categories. Getting backlinks from these directories is one of the effective ways to build your linking profile.

What are the benefits of submitting the site to web directories?

  • Spam-free web directories could provide you quality backlinks which will help you rank better in SERP.
  • Web directories not only help us in building backlinks but also in getting massive exposure to your site. Increased traffic could help you increase your revenue or sell your products faster.

In a notepad or excel whatever you prefer and write down the following things:

  • Your site URL
  • Site title
  • Description text
  • Important keywords
  • Valid email to register
  • RSS feed URL
  • Social media links
  • Site category
Now visit authoritative web directory sites and fill in these details to include your site in these directories. I made several searches to find free web directories that actually work in 2017. Many of them list either paid sites or have outdated site listing. I find this article useful from the rest of the sites that list High PR Directories.

Strategy #5: Posting on forums

Posting on forums

Forums are user communities where users who seek the same interests, gather and share information, and solve one another's queries. Forums could help you get quality backlinks by providing a solution to those who are seeking the information. Add your site link in the feedback form while you share content on the forum with other users.

A simple way to get traffic and the backlinks from a forum is to search for the problem statement by using specific keywords. Before this, create your profile with basic details and your site link. Once it is done, click on the relevant thread that relates to your site page and provides a solution to the problem mentioned in a thread. Finally, mention your site link in the description.

Best SEO practices:

  • Be relevant to the topic of the thread and don't go off the track. Don't spam every thread with the same content but be creative in your communication.
  • Engage in conversation with other members and build a friendly relationship with them. 
  • Also while you help other members create a value-add through your solutions.

Strategy #6: Adding links through comments

Adding links through comments

Adding comments on others blog help you get quality backlinks to your blog. This is one of the easiest methods to get quality backlinks to your site, but there are certain checks you must do before you start commenting on other's blog aggressively.

Best SEO practices:

  • Generic comments like, "Nice post!" create no value and hence not much beneficial. Rather will get ignored more likely.
  • Create a profile on a couple of blogging and social media platforms. Add an image to your profile to prove that you are an authentic user.
  • Write descriptive comments that add value and relevance to the post content.
  • If you use your business name or important keywords as a user name which could be more beneficial as it gets hyperlinked and hence better from the SEO perspective, but the site owner may not like your comment thinking it as spam comment. Though, if your comment is really contributing to the thread then your comment might get posted.
Benefits of commenting:

  • Commenting on other's blogs increases the chances of getting your blog indexed by Google more quickly.
  • Do-follow or no-follow comments, it still helps you get backlinks from high authority websites.
  • A well written descriptive comment helps to influence the visitors of the site and may also create curiosity in his mind to follow your blog.
  • Commenting provides a chance to connect with established bloggers and help you get recognition in the community.

Strategy #7: Posting links to the question-answer site

Posting on question answer sites

Question-answer sites are the common platform to get any question answered by the users. These sites have high page ranking and it is a good platform to get backlinks to your site.

Start looking for the questions on these sites which are related to your blog posts. Once you locate these questions you may answer them in writing a short descriptive solution and a link to your site.

This post I came across lists the top 15 question answer sites of the year 2017.

      Best SEO practices:

      • While you answer the queries posted on question-answer sites create value-add through your answers.
      • Don't spam threads by adding just a link to your post but post descriptive solution also.
      • Engage in communication with the users on the sites.

      Strategy #8: Press release articles

      Press Release articles

      Companies use press release articles to make important announcements or product launches to syndicate news media. Later these media houses may cover stories on such press releases.

      Though a trend became common for companies making press releases every in a while, these press releases help them get backlinks from the webmasters in good numbers. No sooner Google started to penalize these companies and even those sites that shared these links.

      However, nowadays no-follow links still can help you get a good number of backlinks without upsetting Google.

      Best SEO practices:
      • To use press release articles, your article needs to have something potentially good to be shared. 
      • Press release articles should have important keywords only. A spammed article may get penalized by Google.
      • Add no-follow backlinks in your article to ensure that it doesn't get penalized.
      • Choose the right words for your anchor text for its effectiveness.
      • Include only 2-3 links to your site in your article or it gets penalized.

      Strategy #9: Submitting a link to RSS directories

      Submitting links to RSS directories

      Nowadays every leading blogging platforms provide you RSS service and some directories list your articles based on your RSS feed. Some of these directories provide high-quality do-follow backlinks which help in improving your Google ranking.

      This article lists the top 20 RSS directories where you can submit your blog feed. Some of the blogs in my niche which are highly popular use these directories to improve their link profile. So these are worth noting.

      Strategy #10: Adding citation on local platforms

      Adding citation on local platforms

      A citation is nothing but online references to your business name, business address, and business phone number. A citation can be included on your website, local business directories, and apps. But, as we are looking at this from SEO and link building perspective, hence we will consider external options.

      It is far easy to rank high in local business directories than the global platform. A citation is one of the factors Google takes into consideration for ranking your site in local search results. Having citations on several business directories ensures the trustworthiness of your site and ranking in Google SERP.

      Best SEO practices:
      • Include the citation for your blog in local directories, social media platforms,  as well as industry-specific directories. 
      • The local, geo, or industry-specific directories vary from business to business. Hence find out them and add your blog citations into these directories.
      • Also, a citation strategy may not apply to all blog niches.
      Conclusion

      The strategies we discuss will give you enough opportunities to create valuable backlinks in the right places. The backlinks will help to boost up the ranking of your blog.

      These tips will help you plan your SEO strategy better to get a better ranking in SERP. Let me know your feedback through comments if these strategies work for your blog.

      Give this post a share on your social media channels and do not forget to subscribe to Blogging Hacks.

      Top 10 Free Image Sources for Commercial Use

      Top 10 Free Image Sources for Commercial Use

      A picture is worth a thousand words. It could convey a lot of things. Pictures add life to your dull blog post. An image could help you convey the key message or complex task effectively than describing it in long writing. Within this post, we will have a look at Top 10 Free Image Sources for Commercial Use.

      Finding relevant images which are beautiful and catchy is really tough. You may find them on the internet, but those might not be available for free to use. In order to use them on your blog, you will have to buy them.

      For new bloggers, it wouldn't be reasonable to buy paid images especially when they priced so high. Also, we keep on creating new blog posts every in a while. Hence purchasing these images for every requirement wouldn't be a nice idea.

      Hence we will find out the free image sources which are equally qualitative and can be used for commercial use. Here begins our list of Top 10 Free Image Sources for Commercial Use.

      Source# 1: Pixabay.com

      pixabay

      Pixabay ranks first in our top 10 list of free images sources for commercial use. It hosts a wide range of beautiful images and videos which you can use for your blog.

      It has beautiful images, clip arts, vectors images featuring corporate lifestyles, working professionals, so on and so forth. You can apply filters to refine your search result.

      The best part is you can utilize these images absolutely for free. All the images and videos provided by Pixabay are provided under Creative Commons Zero (CC0) meaning you can utilize them for free even for the commercial use. There is no need of giving attribution for these images and you can copy, modify, distribute or use them as you wish. Isn't that amazing! 

      Source #2: Pexels.com

      pexels

      Just like Pixabay, Pexels also has a great library of beautiful images. These images are again licensed under the CC0 which alternatively means "no copyright reserved", which gives you the freedom to use these images, the way you want without worrying to buy or giving credit to the owner of the images.

      Pexels boast to have 40,000+ free stock images in their library and every month they add 3,000 new images into their collection. All these images are either handpicked by the site users or sourced from other free image service provider sites.

      The authors of the Pexels believe to promote a mission "Empowering Creators" which inspires designers, writers, artists, programmers and other creators to utilize these free beautiful photos in their work.

      Source #3: Unsplash.com

      unsplash

      Another great source of free stock images for commercial use! Unsplash claims to have over 300,000 free high-resolution photos in their library and they keep on adding thousands of images on a daily basis into their library.

      As per Unsplash, they allow users an irrevocable, non-exclusive copyright license to download, copy, modify, distribute, perform, and use photos from their library. These images are provided for free, including for commercial purposes, without taking permission from or attributing the photographer or Unsplash. However, this license does not include the right to compile photos from Unsplash to replicate a similar or run a competing service.

      Also, they refrain users from using trademarks, logos, or brands that appear in Photos and People’s images if they are recognizable in the Photos. Of course which totally makes sense!

      Something impressing about Unsplash as they claim that their photos have been used by big brands like Apple keynotes, default theme shipped with Wordpress, etc.

      Source #4:  StockSnap.io

      stocksnap

      There adds one more name to the list of photo providers under CC0 license. This means it allows you to download, copy, modify, and distribute the photos, even for commercial purposes, all without asking permission and giving attribution to the owner.

      Something unique about StockSnap is that they let you filter images by date, trend, views, downloads, and favorites.

      Source #5: Altphotos.com

      altphotos

      Altphotos(AP) provides easy and quick access to high-resolution, quality, free pictures that you can use in your work. Currently, AP shares 2845+ free images and this number is constantly growing. They add new carefully selected and tagged images on a regular basis.

      All the free images hosted on AP are licensed under CC0. Besides being a small team AP provides a good amount of images and quality images for free.

      Source # 6: SnappyGoat.com

      snappygoat

      SnappyGoat have 13,990,108 free public domain CC0 images. All available for free to use for commercial and personal purposes.

      Don't go by the look of the home-page. The home-page features old style clipart images which actually puts in doubt if this site really has quality images you are looking for. To testify its worthiness I made the search for a few terms and it actually revealed some great pictures.

      They need to work on a home page though!

      Source # 7: Flickr.com

      flickr.com

      I have purposely added Flickr to the 7th position in our list of free image sources for commercial use for the reason that it provides premium images along with CC0 images and in order to use its services, you will have to register an account with Flickr.

      Flickr was created by Ludicorp in 2004 and later acquired by Yahoo in 2005. Despite registration, it provides stunningly beautiful images. It also provides a hosting place for your own images and videos.

      In order to list only images licensed under CC0, you will have to use filter available on the site which is quite cool and offers a variety of unique preferences to apply to image search.

      Source #8: FreeQration.com

      freeqration

      FreeQration has a collection of over 2,527,664 free images, vectors, and illustrations licensed under CC0. Most of these images are collected from well-known sources such as Pixabay, Unsplash, Freepik and the rest of the popular free image websites.

      The filter available on the left side of the screen lets you choose the source for the images. You could locate some of the high-quality images listed under Editor's choice option available on the home page.

      Source #9: Flaticon.com

      flaticon

      Well, this is not any free image source provider. Flaticon offers users, high-quality totally editable vector icons that can be used in both personal and commercial projects. It hosts around 581,000 vector icons, one of the largest database of free icons available in the world. They receive around
      4 million monthly visits.

      You can download these icons in PNG, SVG, EPS, PSD, and BASE 64 formats. You can download these icons in 6 different sizes and in the color you wish. An app available on this site lets you create amazing pattern designs with icons-set available on the site.

      Renowned brands like Google, Adobe and many others use icons from this site. Having said that all, you will have to attribute Flaticon if you are using these icons in your work. You can go for premium services if you don't wish to attribute the source of the icons.

      Source #10:Freepik.com

      freepik

      In 2010, a group of three brothers created Freepik with other resources by their side, the largest search engine in the world of free vectors. Three years later with the high-level success of Freepik, they decided to launch Flaticon we discussed in source #9.

      Freepik provides high-quality graphic designs in the form of illustration, i.e. vector images, PSDs and even images for personal as well as commercial use.

      The popularity of Freepik is not less than Flaticon. They receive monthly visits from 30 million users from around the world. In order to use these images/vectors for free, you will have to attribute the author of the images. With the minimal fee, you can use these images without attributing the owner.

      Conclusion:

      With these sources mentioned above, now you also can create stunningly beautiful blog posts. The sky is the limit. Use them appropriately in your blog posts and create art pieces that everyone would love to visit time and again.

      Let me know through your comments if you like this blog post. Also, do not forget to share it on social media.

      Thanks for your valuable time!

      Use Yoast Plugin for Blogspot/ Blogger (and non-WordPress Platforms)

      Yoast plugin for Blogspot and non-Wordpress blogs

      Yoast is a very powerful WordPress plugin that makes bloggers life way too easy. It helps optimize the content by suggesting significant updates to the content you have written and make it ready for the search engines. Within this post, we will see a trick to use the Yoast plugin for Blogger and non-WordPress platforms. I have made this post a little descriptive covering all aspects so that everyone gets it.

      Yoast is fantastic, no plugin good as this is!

      Yoast is a search optimization plugin and exclusively available on the WordPress blogging platform. I was amazed to see how easy it makes the life of a blogger by optimizing the content. Just in case you want to know about the features offered by Yoast have a look here. I wished something like it was also available for the Blogger platform. I tried looking for the information for the same, but couldn't locate any.

      Google's Blogger platform is my first love in terms of simplicity and features it offered since the beginning. But not able to use a Yoast like plugin on the Blogger is quite upsetting. Also, changing the blogging platform just to use Yoast didn't sound a wise decision. Though, I realize this could be worked around. We just need to validate the content in Yoast regardless of the platform on which it exists. 

      Let me explain you this in more detail, but before that let's understand how Yoast plugin works.

      Generally, webmasters perform a couple of checks to ensure our blog post is search engine friendly. Similarly, Yoast analyzes your blog-post content and based on the content written inside a post, it gives you suggestions to improve it. 





      Meaning Yoast checks your content line by line and word by word. Based on this, it displays notifications at the bottom of the post. These notifications basically highlight several SEO related suggestions in bullet points that should be applied to the blog post. This can be done manually also, but it takes a lot of efforts and could be a tedious job.

      Yoast uses several colors for bullet points in notifications. Red bullet point means that you have done something terribly wrong in the blog post and need to be corrected. Orange indicates that content is fine, but still, it can be improved for the best result. Green bullet point represents that you have done a good job optimizing the content.

      Limitations with the Yoast plugin

      Now, in order to use the Yoast plugin on your blog, the prime requirement is that you should have a WordPress blog. I dug the internet for many days in search of the alternative. It seems that there is no alternative but that you must have a WordPress blog to use the Yoast plugin. 

      Furthermore, having an ordinary free version of a WordPress blog is not enough (web version) as it would not let you install any plugins on your blog. It requires a storage place where you can install the plugin which is not possible with the free version WordPress blog.

      This leaves you two choices. i.e either you buy hosting space and install the WordPress or self-host your blog which will save your hosting cost. Buying hosting space is out of the question as we don't want to invest our money just for the sake of using a plugin. Another way is the self-hosted blog. But then, you will need to have a sound level of knowledge to manage the blog and install the necessary software on the laptop/pc.

      The solution to use the Yoast plugin for Blogger and non-WordPress platforms

      Now the solution I'm going to share would overcome all the problems we discussed above. So the first thing first. You will have to find out a free WordPress hosting service provider to host your dummy blog. There are a couple of sites which provide free WordPress hosting.

      I find 000webhost the most popular and renowned hosting service provider than the rest of the sites. They will let you install the latest WordPress software and provide great support to keep your WordPress software and plugins to the latest version. They provide hosting space totally free of cost. 

      Now let's come back to our main task, installing the Yoast plugin. Once you are on 000webhost you will have to register an account to get the free hosting space. While registering you will be asked to enter an email address, password and domain name for your blog. Enter these details and create a 000webhost account.

      Register for 000webhost. Free WordPress hosting

      On successful registration, you will be redirected to the member's area. You will be asked to verify your email before you proceed to create a website. Just verify it by clicking on the link you have received in your mailbox.






      Once verification is done, your website will be active and you will be able to do a further modification to the website. Click on the Manage Website button as indicated in below screenshot.

      Activate 000webhost website

      Now to install WordPress software, click on the Install Now button just below the text Build WordPress Website as indicated in below screenshot.

      Install WordPress on 000webhost

      The next process requires to create a WordPress account by providing username and password for managing WordPress blog.

      Creating WordPress account

      After clicking on the install button, WordPress software will start to get installed. It will take 1-2 minutes. After installation click on Go to Configuration Page. A new page will open and will ask to enter credentials for the WordPress blog.

      On successful login, you will be redirected to the WordPress dashboard page as like below picture.

      WordPress Dashboard

      Now in the above picture, you will see Plugins option in the left sidebar. Move your mouse over it and select Add New link from the options that have been poped-up. Click on the Popular tab and you will see Yoast in the top results. Click on the Install Now button to install the Yoast plugin. After installation, you will have to click on the Activate button from the same window to activate the plugin on your website.

      With this step our installation process is complete. Now to use the Yoast plugin for Blogger/ non-WordPress platforms follow the simple trick mentioned below. I am going to demonstrate this for a Blogger blog. Keep the WordPress blog open in the one tab of your browser and open the Blogger blog in a different tab.

      Let's say we have completed writing the Blogger blog post and want to optimize it for the SEO. Now, since we don't have Yoast plugin on the Blogger, we are going to copy the blog content from Blogger and optimize it on WordPress.

      We will copy the HTML code which is been generated at the backend to retain the formatting of a blog post. Hence after writing the complete blog post, click on the HTML tab to view the HTML code of the blog post. See below picture for more information.

      Blogger HTML View

      Copy entire text displayed in the HTML view and toggle to the WordPress window. From the dashboard page, mouse hover the Posts link and click on Add New option.

      WordPress - Create a new post

      It will open a post editor window. Now click on the Text tab in the upper right corner of the post editor box. Paste the copied content in the textbox. Similarly, copy the blog post title from Blogger to WordPress.






      After this process, scroll down a bit and locate Yoast SEO box below the post editor. Here, enter focus keyword of your post to get the best result from your SEO strategy. See the below example.

      SEO analysis report of the Yoast plugin

      If you scrolled a bit more in your WordPress window, you will see an analysis report generated by Yoast plugin. Red points indicate that these changes need to be made in your blog post to make it SEO compliant. Orange points indicate areas of improvement to make it even better. Green ones are just fine and no need to worry about it.

      Once you have made all the changes and converted as many red and orange points into the green one, you have done optimizing work for your blog post.

      After this process, you will have to click on the text tab again to get the updated HTML code for the revised content. Copy the entire text and paste it into the HTML tab of your Blogger post.

      Conclusion:

      This is how you will be able to use the Yoast plugin for Blogger / non-Wordpress platforms which do not support Yoast plugin. The procedure requires a little effort from that of the WordPress users. But once you have set up the WordPress blog as we discussed, you will only have to do the copy paste work.

      With this trick, you will have Yoast at your feet and you would be able to do the SEO task with more convenience. Since using Yoast is time savvy, you will be more productive and your posts will have more weight from an SEO point of view. Happy optimizing! 

      Please do not forget to like, share and comment and share your love. 😊

      10 Free Blogging Tools Every Blogger Should Have

      Free Blogging Tools Every Blogger should have


      Are you new to blogging? Or finding it difficult to manage multiple activities associated with it?. Don't worry, today we are going to discuss ten free blogging tools that every blogger should have. I assure you after using these free blogging tools you will feel more productive and relieved for saving time and effort. These tools come from renowned brands like Google, and hence can be trusted completely.

      When we maintain a personal blog, we have to look at every aspect of creating, updating, and promoting blog posts. We also have to check our progress routinely and see if we are going in the right direction. 

      Nowadays, the competition among bloggers is so high that you will have to stand on your toes to be in the game. Time plays a very vital role here. Though managing all these tasks with the help of free blogging tools makes the life of a blogger a lot easier.

      What you will achieve by using these free blogging tools?

      • These blogging tools allow us to save time. 
      • Resultantly helps us to create more blog posts 
      • Understand our scope for the future blog posts by knowing the audience response to the current blog posts
      • Overcome the difficulties, and connect with other bloggers and the audience. 
      Success in achieving these goals at a greater pace will ensure the faster growth of your blog.

      Let's have a look at:

      The best 10 free blogging tools every blogger should have:

      1. Google Analytics

      Free Blogging Tools Every Blogger should have: Google Analytics

      At #1 in our list of free blogging tools is Google Analytics, the free service offered by Google that tracks and reports traffic/visitors to the website. It is one of the most widely used analytics service used by the majority of the webmasters.

      Google Analytics will let you:
      • Review online campaigns by tracking the quality of blog pages and conversions. It can provide you with details of the sales made, leads generated, visits to the specific web page, or downloads of a particular file made on your site.
      • The detailed reports can provide in-depth information containing where did visitors come from, how long they stayed, their geographical location, whether a mobile or desktop user, their browser and language details, and so on.
      • Google Analytics lets you identify poorly performing web pages and provides you with a tool to increase the performance of these pages.
      • A user can track 100s of websites they own and monitor sites having pageviews up to 5 million.
      • Google Analytics lets you integrate the analytics services with other Google services like Blogger, Search Console, AdSense, AdWords, and various other tools and services.

      2. Google Search Console

      Blogging Tool to Understand Google Traffic: Google Search Console

      We all how important is the role of SEO in promoting our blog. My article on SEO and the importance of SEO in digital marketing focuses on some of the basic fundamentals of SEO. It's a good start to understand how it helps you get the traffic from SERP.

      Google Search Console is another free blogging tool by Google, like many other free services provided by them. Search Console tool allows bloggers or webmasters to optimize their website and make it ready to display in Google search.

      Some of the activities where Google Search Console helps you to perform SEO related tasks are:
      • Submit a sitemap of your website for Googlebot to crawl so that all the required pages can appear in Google search.
      • Write and submit the robots.txt file and set the instructions for Googlebot mentioning which pages to be indexed and which to be excluded
      • A webmaster can check the internal and external links to their website.
      • A webmaster can track the URLs which are not crawled by Googlebot and fix the errors for the same in order to include them in Google SERPs.
      • A webmaster can check the keywords for which the website has appeared into Google SERPs, what rank your website has, and click-through rate for the same.
      • A webmaster can set the preferred URL among the various versions of the URL that will be displayed in SERPs
      • A webmaster can customize web pages to display rich search results in SERPs, can improve the HTML code, and optimize pages for AMP.
      • A webmaster can demote certain site links from SERPs for which he does not wish to appear.
      • Blogger can track the penalty notifications for manual actions and take the necessary steps to avoid it.

      3. Google Keyword Planner

      Tool that helps you plan keywords: Google Keyword Planner

      If you are blogging for quite some time or know how important it is to rank in the search engines, then you must be knowing the importance of using the right keywords for your blog posts. Google has created an amazing tool to serve this purpose by suggesting the right keywords for your blog post.

      Google Keyword Planner tool identifies the right keywords for your blog post. This tool suggests the trending keywords that could be used for a particular phrase or entire post altogether. Along with the keywords, it also shows statistics like, how many users searched for the term, difficulty level, etc.

      Google Keyword Planner is mainly designed for advertisers on the Google Adwords program. However, webmasters and blog owners can use this tool without worrying to use Adwords. You will find plenty of information related to advertising while using this tool. However, you can ignore it and focus on finding relevant keywords for your blog post.

      4. Yoast

      One of the best Free Blogging Tool for Every Blogger: Yoast

      Yoast is truly an amazing plugin that is specifically created for WordPress users. I wish it was, or something like it, available on Blogger and other platforms. It does a wonderful task by giving important suggestions to make your blog post SEO compliant.

      If you have Yoast then you don't have to worry about managing On-Page SEO. Yoast will take care of it. Yoast highlights important points in red from an SEO perspective which a blogger has missed in his blog post. A blogger has to make minor tweaks to the post content and ensure that all red points are converted into green points in order to meet an SEO compliant blog post.

      Yoast will help you with the below things:
      • Yoast helps to write a captivating title for your blog post.
      • It gives you a suggestion about using the right keywords and their placement in the article.
      • It will give you suggestion on adding the right numbers of internal links within the post
      • It helps you break long paragraphs into small ones.
      • Yoast helps to write a clear and descriptive call to action for your blog post.
      • It also helps write and manage multiple keywords for a single blog post
      • It gives you suggestion on the right use of transition words(most important, because, hence, etc.) in the blog post
      • Finally, it helps you with choosing the right category and tags for the blog post.

      If you do not have access to Yoast, make sure to follow these tips in your blog post: on-page SEO techniques. If you want to use Yoast for non-WordPress platforms like Google Blogger, these tips could be helpful: use Yoast plugin for Blogspot or non-WordPress platforms.

      5. Grammarly

      Free Blogging Tools Every Blogger should have: Grammarly

      Everyone put their efforts to write a good qualitative blog post. Though we are human beings and may tend to do mistakes. Any author wouldn't want his visitors to have any unpleasant reading experience. For authors like me, whose English is not a primary language, Grammarly like a free blogging tool becomes a lifesaver.

      Grammarly tool constantly keeps on checking your writing. It not only highlights your mistakes but also will give you suggestions to correct your mistakes. All these checks and corrections can be made in real-time with the help of this tool.

      So what things Grammarly can help with? Here's the list:
      • Grammarly will look-after your critical grammar and spelling mistakes.
      • It will suggest you the right words based on the context of your writing.
      • It will suggest the correct punctuation marks in the places necessary.
      • The premium version also helps you with plagiarism check, sentence structure, and vocabulary enhancement suggestion.
      There are mainly three ways you can use this tool.
      1. Write content in a word document, upload it to the Grammarly website, and correct your mistakes.
      2. Copy-paste your content in the Grammarly web interface and correct your mistakes.
      3. Install Grammarly plugin in your web browser and it will take care of every writing you do on the web through the browser.

      6. Facebook Page Insights

      Blogging Tools to track insights: Facebook Page Insights

      Just like Google, several social media platforms also have a key role to play in communicating with your site visitors. Hence it is really important to analyze your social media engagement. Facebook is one of the highest popular social media platforms used by almost every site owner.

      Though having a strong presence on Facebook is not enough. What if we could analyze our Facebook engagement, decide our strategy, and work towards our targeted goals. Facebook Page Insights comes directly therein. It is an absolutely free service run by Facebook and very easy to use.

      On a Facebook Page Insights page, you will find the last seven days' performance of your Facebook page. Further, a page owner can have in-depth details on total likes, new likes, a total number of unique visitors who viewed your page, posts views, and different engagement types.

      7. Twitter Analytics

      A Free Tool that Helps you Track Twitter Traffic: Twitter Analytics

      Twitter Analytics is another free blogging tool that will let you analyze your twitter tweets and followers. We have already seen how Facebook Page Insights could benefit us. With the Twitter Analytics metrics on your hand, you can decide your Twitter strategy and ensure your reach to the end audience.

      Twitter analytics will provide you with details on the demographics of Twitter users and help you learn about your audience. It will help you understand what type of content (textual, images, infographics, video, etc.) is being liked by the visitors. A time and the days when most of the users are active. Which hashtags are being successful?

      8. Canva

      Free Blogging Tool for Creating Infographics: Canva

      If you haven't known by now what Canva is, let me have that opportunity. It is an internet-based application to create stunningly beautiful graphics (images). Many bloggers use it to create images for their blog posts and social media accounts. It is absolutely free to use. In fact, many beginner levels and even professional designers use it.

      This free blogging tool can be used for both purposes. i.e. to edit and even create images from scratch. The drag and drop functionality makes the designing job even easier for those who are not familiar with designing applications like Photoshop or Illustrator.

      Canva lets you have plenty of layouts, free-images, icons, shapes, and fonts. With this tool, you can create images for your blogs, banners, social media images, brochures, emailers, book covers, infographics, photo collages and what not!

      9. SEOprofiler

      Free Blogging Tools to know your competitors: SEOprofiler

      SEOprofiler is a free cloud-based SEO tool, a free blogging tool that helps you with all SEO tasks from optimizing your web pages to tracking your competitor's data. There are even better services available on the internet but those come with the premium account.

      SEOprofiler itself offers limited services but it is worthy to try it for free. It offers SEO tools which mainly helps you with the below tasks:
      • Rank Monitoring: It gives you statistics on your daily ranking in search engines like Google, Yahoo, and Bing.
      • Website audits: It provides weekly reports based on the sitewide audit which consists of content update suggestions from an SEO viewpoint.
      • Link analysis: By allowing to connect with Google analytics data of a website it ensures to integrate both the SEO data and visitor's behavior. This helps in the better planning of the marketing strategy.
      • On-page SEO: The weekly audit helps in updating the content for grammatical mistakes, spelling mistakes, sentence reformation, and maintaining an internal link profile.
      • Competitive intelligence: By providing information on competitors keywords, his link profile, backlink sources SEOprofiler helps to make your place in the race.
      • Link building: It provides information on free web directories, places where you can include your site links.
      • Keyword research: SEOprofiler will provide all statistics on currently ranked keywords. It will let you monitor URLs based on the keywords, will find link building opportunities, and also will suggest keywords for your blog posts.
      • Social media: SEOprofiler could monitor your website presence on a social networking site. The statics could help in the better planning of the social media strategy.

      10. HootSuite

      Free Blogging Tools Every Blogger should have: HootSuite

      Every blogger has at least an account or two on the social media platform to promote their content. A blogger like me who manages everything by own, HootSuite as a free blogging tool comes very handily managing all social media accounts.

      HootSuite platform will let you manage your different social media accounts through a single interface. HootSuite not only saves your time managing multiple accounts but also makes it less cluttered to keep track of every social media post and respond to reverts that come through these channels.

      With the free plan, you can manage up to 3 social media accounts through HootSuite. The free service will also provide basic analytics reports of your social media activities. You can schedule up to 30 posts in advance on each social media profile. It will let you integrate your RSS feed.

      Conclusion

      We have seen the list of 10 free blogging tools that every blogger should have. These tools will help you in everyday blogging affairs and make your job pain-free. The data provided by these apps will help you grow your reach to the end audience.

      The statistics and the refinery suggestions made by these tools will help you produce more quality content. These tools will help you stay a step ahead in the blogging run, will improve your blogging experience, and will save time. Saving time will help you produce more blogging posts and will make you more productive.

      I hope you had a good time reading this post. Please share and comment if you like this post and stay tuned for more such posts.