There are several alternatives to blogging. But, blogging has benefits of its own as compared to other media available on the internet. Within this post, we will understand the benefits of blogging and reasons to start a blog of your own.
The reason for starting a new blog could be subjective. One may get influenced by a successful blogger around or someone who would like to take their business online or to promote their businesses to the next level. Nonetheless, there are only benefits of blogging that helps you to grow personally and professionally and develop several skills.
Until you start experiencing these blogging benefits like how it is essential to connect with the audience, knowing their preferences, what your competitors are doing, etc., you won't realize how powerful starting a blog could be. Writing a new post is always been an enthusiastic endeavor for me. As I begin writing a new blog post every time, I think about the opportunities it creates for me to grow, connect, engage, learn, and grow even more.
I experienced blogging benefits with my first blog SMS Gallery itself and had a chance to learn many things associated with it. Thanks to all those fellow bloggers and the lovely audience who helped me reach there and taught me many things.
Alright! I have listed these blogging benefits for your understanding. So, without further ado, let's quickly have a look at 5 reasons to start a blog and the benefits of blogging:
1. Start a blog and connect with a large audience
Blogging is a platform where you can express your innovative ideas to an audience across the globe. Not just text-based content but every sort of business idea, hobby, innovation, problem solution could be shared on the blog. For example, a skilled photographer can reach his/her end audience through a blog and gain all the fame/recognition he deserves.
One of the greater benefits of blogging is that it provides you a platform where you can reach millions of users. A single platform could be very much helpful to promote your brand where you have complete control over the platform. One may do a detailed analysis of user behavior and can change content, campaign, enhancement if needed in the process, which will meet the end requirements.
The vast ocean of online users will give you many opportunities and learning experiences through which your product would be more refined and improved during the process change.
2. Start a blog and build a powerful network
Through the blog posts, you will be able to communicate with a vast audience. Take this as an opportunity and build a strong network of your brand.
Express yourself as an expert in your area of work. To do so, you will have to constantly study and build the knowledge base. Share this valued information with your audience.
If you are on the right path, many people would like to subscribe to your blog for the righteous information with the facts you are providing. This way you will be creating a community of individuals who keep the same interest and have a great influence on the content you are sharing.
3. Earning money: One of the most popular benefits of blogging
Who doesn't love free money! We all do, right? One of the principal benefits of blogging is that it can earn money for you.
The content you post on the blog can earn money for you. But it's not that easy. Good quality content earns the trust of the audience. A well-researched content is a delight to read. It not only helps readers but helps the author to build a good relationship with the audience, establish authorship, build a good brand image and goodwill, and thus helping the product or services to sell.
Now, there are several options to earn money from your blog. Deep-domain knowledge, exclusively researched content will obviously help you get good readers. But it just doesn't stop there, if you have good writing skills, one may work as a content writer, or post ads on your blog and earn money through advertising, a well-developed blog owned by you can be sold off for the money, design premium templates and sell them for money, so on and so forth. I have listed some of the practical and useful tips on how we make money by blogging in this post.
4. A noble benefit of blogging: Sharing knowledge
It is said that knowledge grows by sharing. Imagine if all the major discoveries and innovations have been kept to the innovator themselves. We all be living in the stone age or at least in similar situations. When we do not share knowledge, slowly with time it diminishes and dies.
On the positive side when we share our knowledge with others, it reaches more and more people. Through the sharing process, reaches more innovative minds and enables them to grow further.
Also, with the blog when we share the knowledge we involve ourselves in various studies, conversations, new inventions to improve the legacy systems, etc. This not helps us grow on a personal level but everyone who is involved in the process.
By sharing knowledge or solving the problems of others we may create good goodwill with our readers.
Over time we can establish a good relationship with the audience and create a strong reader base which will be very much useful to promote your brand, sell products, services, and voice your opinion.
5. Benefits of blogging vs Benefits of social media
Blogging and social media, both platforms that will let you share content with the audience. However, they have different purposes and benefits of their own.
A notable benefit of blogging is that the content you post on the blog will stay there forever and is easy to access. Visitors can access it with the help of a URL, link it, or share it.
Social media can be thought of as a medium to share this content. It might let you reach the largest audience, but it is not easy to find the desired content through the vast list of posts coming on social networking platforms.
Besides networking, blogging lets you build a stronger community and other benefits we discussed earlier. Social media can be used to connect the services you provide on your blog. I have written an article on How to Get Traffic to Your New Blog by using social media. That is where it comes in handy. But to hold the content, build a brand, and showcase your products and services, a blog is a must.
6. Building a brand is the best among all the benefits of blogging.
Building a brand involves many things from creating a logo to colors, delivering brand messages through various communications and language, and many other things. Read our post on How to Create Strong Brand Identity for a Blog. While this is all essential, and we will see how it can play a vital role in building a brand.
When we start a blog, we limit our activities to a specific domain known as niche blogging, which helps the larger audience to understand where we come from. Through consistent publishing, marketing, and communication, we portray our brand as a single entity, which helps us to establish our identity. And through various engagement efforts, we communicate with the dedicated audience which helps to deliver the product to an intended audience.
These all are ways of building an effective brand name. It will help you get recognized as a brand and stand out from the rest.
These are few primary and direct benefits of blogging. To summarize, today we learned how blogging can create a difference in your life. The following are the benefits of blogging:
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Read our next article on how to write the first blog post.
Thank you! 😊