Benefits of Blogging: 5 Reason to Start a Blog

 Benefits of the Blogging

There are several alternatives to blogging. But, blogging has benefits of its own as compared to other media available on the internet. Within this post, we will understand the benefits of blogging and reasons to start a blog of your own.

The reason for starting a new blog could be subjective. One may get influenced by a successful blogger around or someone who would like to take their business online or to promote their businesses to the next level. Nonetheless, there are only benefits of blogging that helps you to grow personally and professionally and develop several skills.

Until you start experiencing these blogging benefits like how it is essential to connect with the audience, knowing their preferences, what your competitors are doing, etc., you won't realize how powerful starting a blog could be. Writing a new post is always been an enthusiastic endeavor for me. As I begin writing a new blog post every time, I think about the opportunities it creates for me to grow, connect, engage, learn, and grow even more. 

I experienced blogging benefits with my first blog SMS Gallery itself and had a chance to learn many things associated with it. Thanks to all those fellow bloggers and the lovely audience who helped me reach there and taught me many things.

Alright! I have listed these blogging benefits for your understanding. So, without further ado, let's quickly have a look at 5 reasons to start a blog and the benefits of blogging:

1. Start a blog and connect with a large audience

Share your ideas with the large audience
Blogging is a platform where you can express your innovative ideas to an audience across the globe. Not just text-based content but every sort of business idea, hobby, innovation, problem solution could be shared on the blog. For example, a skilled photographer can reach his/her end audience through a blog and gain all the fame/recognition he deserves.

One of the greater benefits of blogging is that it provides you a platform where you can reach millions of users. A single platform could be very much helpful to promote your brand where you have complete control over the platform. One may do a detailed analysis of user behavior and can change content, campaign, enhancement if needed in the process, which will meet the end requirements.

The vast ocean of online users will give you many opportunities and learning experiences through which your product would be more refined and improved during the process change.

2. Start a blog and build a powerful network

Build your network
Through the blog posts, you will be able to communicate with a vast audience. Take this as an opportunity and build a strong network of your brand.

Express yourself as an expert in your area of work. To do so, you will have to constantly study and build the knowledge base. Share this valued information with your audience.

If you are on the right path, many people would like to subscribe to your blog for the righteous information with the facts you are providing. This way you will be creating a community of individuals who keep the same interest and have a great influence on the content you are sharing.

3. Earning money: One of the most popular benefits of blogging

Earn Money
Who doesn't love free money! We all do, right? One of the principal benefits of blogging is that it can earn money for you.

The content you post on the blog can earn money for you. But it's not that easy. Good quality content earns the trust of the audience. A well-researched content is a delight to read. It not only helps readers but helps the author to build a good relationship with the audience, establish authorship, build a good brand image and goodwill, and thus helping the product or services to sell.


Now, there are several options to earn money from your blog. Deep-domain knowledge, exclusively researched content will obviously help you get good readers. But it just doesn't stop there, if you have good writing skills, one may work as a content writer, or post ads on your blog and earn money through advertising, a well-developed blog owned by you can be sold off for the money, design premium templates and sell them for money, so on and so forth. I have listed some of the practical and useful tips on how we make money by blogging in this post.

4. A noble benefit of blogging: Sharing knowledge

Help others by sharing knowledge
It is said that knowledge grows by sharing. Imagine if all the major discoveries and innovations have been kept to the innovator themselves. We all be living in the stone age or at least in similar situations. When we do not share knowledge, slowly with time it diminishes and dies. 

On the positive side when we share our knowledge with others, it reaches more and more people. Through the sharing process, reaches more innovative minds and enables them to grow further. 

Also, with the blog when we share the knowledge we involve ourselves in various studies, conversations, new inventions to improve the legacy systems, etc. This not helps us grow on a personal level but everyone who is involved in the process. 

By sharing knowledge or solving the problems of others we may create good goodwill with our readers.
Over time we can establish a good relationship with the audience and create a strong reader base which will be very much useful to promote your brand, sell products, services, and voice your opinion.

5. Benefits of blogging vs Benefits of social media

Content is king
Blogging and social media, both platforms that will let you share content with the audience. However, they have different purposes and benefits of their own.

A notable benefit of blogging is that the content you post on the blog will stay there forever and is easy to access. Visitors can access it with the help of a URL, link it, or share it.

Social media can be thought of as a medium to share this content. It might let you reach the largest audience, but it is not easy to find the desired content through the vast list of posts coming on social networking platforms.

Besides networking, blogging lets you build a stronger community and other benefits we discussed earlier. Social media can be used to connect the services you provide on your blog. I have written an article on How to Get Traffic to Your New Blog by using social media. That is where it comes in handy. But to hold the content, build a brand, and showcase your products and services, a blog is a must.

6. Building a brand is the best among all the benefits of blogging.

Create your brand
Building a brand involves many things from creating a logo to colors, delivering brand messages through various communications and language, and many other things. Read our post on How to Create Strong Brand Identity for a Blog. While this is all essential, and we will see how it can play a vital role in building a brand. 

When we start a blog, we limit our activities to a specific domain known as niche blogging, which helps the larger audience to understand where we come from. Through consistent publishing, marketing, and communication, we portray our brand as a single entity, which helps us to establish our identity. And through various engagement efforts, we communicate with the dedicated audience which helps to deliver the product to an intended audience.


These all are ways of building an effective brand name. It will help you get recognized as a brand and stand out from the rest.

These are few primary and direct benefits of blogging. To summarize, today we learned how blogging can create a difference in your life. The following are the benefits of blogging:


Do let me know through your comments if you liked this article. Also, share, comment, and do not forget to follow this blog.

Read our next article on how to write the first blog post.

Thank you! 😊


10 Incredible Link Building Strategies to Improve Your Blog Rank

Link Building Strategies to improve blog rank


In the current time, link building exercise is the most significant strategy in improving your blog rank.  This blog post helps you to identify 10 incredible link building strategies to improve your blog rank.

Link building exercise is the most important strategy of overall SEO efforts. All webmasters who are aware of the importance of link building strategy, are always in search of the sources to create the links for their blog.

We will discuss these link building exercises in detail. But before that let's understand what is link building.

What is link building?

The link building process deals with creating quality links on other websites pointing links back to your blog or website. 

When we say quality links, it means that these links have to come from good quality websites. Google assigns more weight to the links, which are coming from trusted sites. So, whenever a renowned website creates a link for your blog, it helps to increase the rank of your website in the search results. 

Search engine-ranking mechanism

Earlier in the late 1990s, when there were a handful of search engines available; external links didn't matter a lot. Search engines available back then would use keywords based mechanism to rank sites. Thereafter, people started spamming keywords, use of directories which weren't the right options to promote sites/blogs. This gave rise to promote cheap content with the help of keywords spamming.

Google then introduced backlinks based ranking algorithm. Because of which only sites with authenticated content would rank. Ever since then, Google and other search engines have been using this mechanism to rank sites. Further, the new updates in these algorithms have ensured that only quality content gets promoted. 

A backlink has emerged as one of the instrumental parameters to get your website a high ranking in search engines. Below are the working followed link building strategies:

  1. Competitors link analysis
  2. Guest blogging// guest post writing
  3. Broken link building
  4. Submitting your site to directories
  5. Posting on forums
  6. Adding a link in the comment
  7. Posting links to the question-answer site
  8. Adding links in press release articles
  9. Submitting the link to RSS directories
  10. Adding your links in local citation
Let's have a look at these strategies one by one and build links for our sites.

Strategy #1: Competitor's link analysis

Competitor's link analysis

Let's assume that we have done all prework work that needs to be done on the website. i.e. added quality content, keywords, and optimization of all pages for search engines. Now, our next goal is to get backlinks from the right sources.

To identify the quality link sources for backlinks, you need to study the websites which are already successful in your niche. Competitor's link analysis lets you understand how they are connected to other sites on the internet and what methodology and platforms they are using for link building.

To identify your competitors, make Google search by using primary keywords of your blog and list 10 websites that appear in the search result. Check if these sites fall into your blog niche and complete the list of 10 websites in an Excel file.

There are a couple of free tools (OpenLinkProfilerSEMRUSHOpen Site Explorer) with limited functionality which I assume are sufficient enough to perform competitor's link analysis at a small level. However, if you wish to use premium services that give full details without any limitations I'll recommend using SEMRUSH for the simplicity if offers to use the service.

By using link tracking tools mentioned above track the competitor's website for backlinks sourceshigh authority domain links, testimonials links, directory links,  guest post links, and dead links. Also, you will have to keep a tab on it by making this check-in every week or a month to track new backlinks acquired by your competitor.

An excel file with backlink data should also have details like domain authority rankanchor texttop-ranking web pages from these domains which will help you plan a strategy for your backlinking exercise.

Finally, our aim of tracking the competitor site is to get high authority backlinks for our site. Therefore, approach site owners for any link opportunity you find through this tracking process, submit your site to directories, or fix broken links by offering your site link as a replacement.

Strategy #2: Guest blogging/Guest post writing

Guest Blogging Guest post writing

Guest blogging or guest post writing is nothing but writing a blog post on someone else's site and in return, you get a backlink to your site. Guest blogging could be a highly effective strategy for link building and getting traffic to your site. Despite that many of the bloggers doubt it's effectiveness and write content for the sole objective of getting a backlink.

Keep below-mentioned tips in mind when writing a guest post:

  • Write a quality post that provides valued information and experience to the user than writing a low-quality post. A qualitative post will influence readers to visit back to your site for more such work.
  • To get approval for a guest post from an established blogger, you should engage yourself with the author. Commenting on his blog posts, sharing his content frequently to grab his attention are some ways to grab the author's attention. 
  • A guest post should be just like any normal post you write on your site. You may include high-authority links from external sources and maybe just 2-3 links of your own site rather than spamming it with too many links.
  • If you are aiming to borrow traffic from the website for which you will be writing, then choose a website that writes a post every 2-3 days or every week. Highly popular sites that publish 2-3 posts or even more posts daily would make your guest post lost in the flow.

Strategy #3: Broken link building

Broken link building

Broken link building lets you create a backlink on another site by reporting a broken link to the site owner and offering him your link as a replacement for the broken link. Broken links cause harm to SEO efforts as well as user experience. Hence site owner may agree to your proposal if your post has relevant content.

We have already seen how to look for a competitor's link profile in the first strategy. In the same way, we can use backlinks finder tools to locate site URLs of these niche sites which gives a 404-page error (broken link error). Later, you can approach these site owners to replace the link with your own page link.

Strategy #4: Submitting your site to directories

Submitting your site to directories

Web directories are nothing but the sites that list various sites in their database under several categories. Getting backlinks from these directories is one of the effective ways to build your linking profile.

What are the benefits of submitting the site to web directories?

  • Spam-free web directories could provide you quality backlinks which will help you rank better in SERP.
  • Web directories not only help us in building backlinks but also in getting massive exposure to your site. Increased traffic could help you increase your revenue or sell your products faster.

In a notepad or excel whatever you prefer and write down the following things:

  • Your site URL
  • Site title
  • Description text
  • Important keywords
  • Valid email to register
  • RSS feed URL
  • Social media links
  • Site category
Now visit authoritative web directory sites and fill in these details to include your site in these directories. I made several searches to find free web directories that actually work in 2017. Many of them list either paid sites or have outdated site listing. I find this article useful from the rest of the sites that list High PR Directories.

Strategy #5: Posting on forums

Posting on forums

Forums are user communities where users who seek the same interests, gather and share information, and solve one another's queries. Forums could help you get quality backlinks by providing a solution to those who are seeking the information. Add your site link in the feedback form while you share content on the forum with other users.

A simple way to get traffic and the backlinks from a forum is to search for the problem statement by using specific keywords. Before this, create your profile with basic details and your site link. Once it is done, click on the relevant thread that relates to your site page and provides a solution to the problem mentioned in a thread. Finally, mention your site link in the description.

Best SEO practices:

  • Be relevant to the topic of the thread and don't go off the track. Don't spam every thread with the same content but be creative in your communication.
  • Engage in conversation with other members and build a friendly relationship with them. 
  • Also while you help other members create a value-add through your solutions.

Strategy #6: Adding links through comments

Adding links through comments

Adding comments on others blog help you get quality backlinks to your blog. This is one of the easiest methods to get quality backlinks to your site, but there are certain checks you must do before you start commenting on other's blog aggressively.

Best SEO practices:

  • Generic comments like, "Nice post!" create no value and hence not much beneficial. Rather will get ignored more likely.
  • Create a profile on a couple of blogging and social media platforms. Add an image to your profile to prove that you are an authentic user.
  • Write descriptive comments that add value and relevance to the post content.
  • If you use your business name or important keywords as a user name which could be more beneficial as it gets hyperlinked and hence better from the SEO perspective, but the site owner may not like your comment thinking it as spam comment. Though, if your comment is really contributing to the thread then your comment might get posted.
Benefits of commenting:

  • Commenting on other's blogs increases the chances of getting your blog indexed by Google more quickly.
  • Do-follow or no-follow comments, it still helps you get backlinks from high authority websites.
  • A well written descriptive comment helps to influence the visitors of the site and may also create curiosity in his mind to follow your blog.
  • Commenting provides a chance to connect with established bloggers and help you get recognition in the community.

Strategy #7: Posting links to the question-answer site

Posting on question answer sites

Question-answer sites are the common platform to get any question answered by the users. These sites have high page ranking and it is a good platform to get backlinks to your site.

Start looking for the questions on these sites which are related to your blog posts. Once you locate these questions you may answer them in writing a short descriptive solution and a link to your site.

This post I came across lists the top 15 question answer sites of the year 2017.

      Best SEO practices:

      • While you answer the queries posted on question-answer sites create value-add through your answers.
      • Don't spam threads by adding just a link to your post but post descriptive solution also.
      • Engage in communication with the users on the sites.

      Strategy #8: Press release articles

      Press Release articles

      Companies use press release articles to make important announcements or product launches to syndicate news media. Later these media houses may cover stories on such press releases.

      Though a trend became common for companies making press releases every in a while, these press releases help them get backlinks from the webmasters in good numbers. No sooner Google started to penalize these companies and even those sites that shared these links.

      However, nowadays no-follow links still can help you get a good number of backlinks without upsetting Google.

      Best SEO practices:
      • To use press release articles, your article needs to have something potentially good to be shared. 
      • Press release articles should have important keywords only. A spammed article may get penalized by Google.
      • Add no-follow backlinks in your article to ensure that it doesn't get penalized.
      • Choose the right words for your anchor text for its effectiveness.
      • Include only 2-3 links to your site in your article or it gets penalized.

      Strategy #9: Submitting a link to RSS directories

      Submitting links to RSS directories

      Nowadays every leading blogging platforms provide you RSS service and some directories list your articles based on your RSS feed. Some of these directories provide high-quality do-follow backlinks which help in improving your Google ranking.

      This article lists the top 20 RSS directories where you can submit your blog feed. Some of the blogs in my niche which are highly popular use these directories to improve their link profile. So these are worth noting.

      Strategy #10: Adding citation on local platforms

      Adding citation on local platforms

      A citation is nothing but online references to your business name, business address, and business phone number. A citation can be included on your website, local business directories, and apps. But, as we are looking at this from SEO and link building perspective, hence we will consider external options.

      It is far easy to rank high in local business directories than the global platform. A citation is one of the factors Google takes into consideration for ranking your site in local search results. Having citations on several business directories ensures the trustworthiness of your site and ranking in Google SERP.

      Best SEO practices:
      • Include the citation for your blog in local directories, social media platforms,  as well as industry-specific directories. 
      • The local, geo, or industry-specific directories vary from business to business. Hence find out them and add your blog citations into these directories.
      • Also, a citation strategy may not apply to all blog niches.
      Conclusion

      The strategies we discuss will give you enough opportunities to create valuable backlinks in the right places. The backlinks will help to boost up the ranking of your blog.

      These tips will help you plan your SEO strategy better to get a better ranking in SERP. Let me know your feedback through comments if these strategies work for your blog.

      Give this post a share on your social media channels and do not forget to subscribe to Blogging Hacks.

      Top 10 Free Image Sources for Commercial Use

      Top 10 Free Image Sources for Commercial Use

      A picture is worth a thousand words. It could convey a lot of things. Pictures add life to your dull blog post. An image could help you convey the key message or complex task effectively than describing it in long writing. Within this post, we will have a look at Top 10 Free Image Sources for Commercial Use.

      Finding relevant images which are beautiful and catchy is really tough. You may find them on the internet, but those might not be available for free to use. In order to use them on your blog, you will have to buy them.

      For new bloggers, it wouldn't be reasonable to buy paid images especially when they priced so high. Also, we keep on creating new blog posts every in a while. Hence purchasing these images for every requirement wouldn't be a nice idea.

      Hence we will find out the free image sources which are equally qualitative and can be used for commercial use. Here begins our list of Top 10 Free Image Sources for Commercial Use.

      Source# 1: Pixabay.com

      pixabay

      Pixabay ranks first in our top 10 list of free images sources for commercial use. It hosts a wide range of beautiful images and videos which you can use for your blog.

      It has beautiful images, clip arts, vectors images featuring corporate lifestyles, working professionals, so on and so forth. You can apply filters to refine your search result.

      The best part is you can utilize these images absolutely for free. All the images and videos provided by Pixabay are provided under Creative Commons Zero (CC0) meaning you can utilize them for free even for the commercial use. There is no need of giving attribution for these images and you can copy, modify, distribute or use them as you wish. Isn't that amazing! 

      Source #2: Pexels.com

      pexels

      Just like Pixabay, Pexels also has a great library of beautiful images. These images are again licensed under the CC0 which alternatively means "no copyright reserved", which gives you the freedom to use these images, the way you want without worrying to buy or giving credit to the owner of the images.

      Pexels boast to have 40,000+ free stock images in their library and every month they add 3,000 new images into their collection. All these images are either handpicked by the site users or sourced from other free image service provider sites.

      The authors of the Pexels believe to promote a mission "Empowering Creators" which inspires designers, writers, artists, programmers and other creators to utilize these free beautiful photos in their work.

      Source #3: Unsplash.com

      unsplash

      Another great source of free stock images for commercial use! Unsplash claims to have over 300,000 free high-resolution photos in their library and they keep on adding thousands of images on a daily basis into their library.

      As per Unsplash, they allow users an irrevocable, non-exclusive copyright license to download, copy, modify, distribute, perform, and use photos from their library. These images are provided for free, including for commercial purposes, without taking permission from or attributing the photographer or Unsplash. However, this license does not include the right to compile photos from Unsplash to replicate a similar or run a competing service.

      Also, they refrain users from using trademarks, logos, or brands that appear in Photos and People’s images if they are recognizable in the Photos. Of course which totally makes sense!

      Something impressing about Unsplash as they claim that their photos have been used by big brands like Apple keynotes, default theme shipped with Wordpress, etc.

      Source #4:  StockSnap.io

      stocksnap

      There adds one more name to the list of photo providers under CC0 license. This means it allows you to download, copy, modify, and distribute the photos, even for commercial purposes, all without asking permission and giving attribution to the owner.

      Something unique about StockSnap is that they let you filter images by date, trend, views, downloads, and favorites.

      Source #5: Altphotos.com

      altphotos

      Altphotos(AP) provides easy and quick access to high-resolution, quality, free pictures that you can use in your work. Currently, AP shares 2845+ free images and this number is constantly growing. They add new carefully selected and tagged images on a regular basis.

      All the free images hosted on AP are licensed under CC0. Besides being a small team AP provides a good amount of images and quality images for free.

      Source # 6: SnappyGoat.com

      snappygoat

      SnappyGoat have 13,990,108 free public domain CC0 images. All available for free to use for commercial and personal purposes.

      Don't go by the look of the home-page. The home-page features old style clipart images which actually puts in doubt if this site really has quality images you are looking for. To testify its worthiness I made the search for a few terms and it actually revealed some great pictures.

      They need to work on a home page though!

      Source # 7: Flickr.com

      flickr.com

      I have purposely added Flickr to the 7th position in our list of free image sources for commercial use for the reason that it provides premium images along with CC0 images and in order to use its services, you will have to register an account with Flickr.

      Flickr was created by Ludicorp in 2004 and later acquired by Yahoo in 2005. Despite registration, it provides stunningly beautiful images. It also provides a hosting place for your own images and videos.

      In order to list only images licensed under CC0, you will have to use filter available on the site which is quite cool and offers a variety of unique preferences to apply to image search.

      Source #8: FreeQration.com

      freeqration

      FreeQration has a collection of over 2,527,664 free images, vectors, and illustrations licensed under CC0. Most of these images are collected from well-known sources such as Pixabay, Unsplash, Freepik and the rest of the popular free image websites.

      The filter available on the left side of the screen lets you choose the source for the images. You could locate some of the high-quality images listed under Editor's choice option available on the home page.

      Source #9: Flaticon.com

      flaticon

      Well, this is not any free image source provider. Flaticon offers users, high-quality totally editable vector icons that can be used in both personal and commercial projects. It hosts around 581,000 vector icons, one of the largest database of free icons available in the world. They receive around
      4 million monthly visits.

      You can download these icons in PNG, SVG, EPS, PSD, and BASE 64 formats. You can download these icons in 6 different sizes and in the color you wish. An app available on this site lets you create amazing pattern designs with icons-set available on the site.

      Renowned brands like Google, Adobe and many others use icons from this site. Having said that all, you will have to attribute Flaticon if you are using these icons in your work. You can go for premium services if you don't wish to attribute the source of the icons.

      Source #10:Freepik.com

      freepik

      In 2010, a group of three brothers created Freepik with other resources by their side, the largest search engine in the world of free vectors. Three years later with the high-level success of Freepik, they decided to launch Flaticon we discussed in source #9.

      Freepik provides high-quality graphic designs in the form of illustration, i.e. vector images, PSDs and even images for personal as well as commercial use.

      The popularity of Freepik is not less than Flaticon. They receive monthly visits from 30 million users from around the world. In order to use these images/vectors for free, you will have to attribute the author of the images. With the minimal fee, you can use these images without attributing the owner.

      Conclusion:

      With these sources mentioned above, now you also can create stunningly beautiful blog posts. The sky is the limit. Use them appropriately in your blog posts and create art pieces that everyone would love to visit time and again.

      Let me know through your comments if you like this blog post. Also, do not forget to share it on social media.

      Thanks for your valuable time!

      Use Yoast Plugin for Blogspot/ Blogger (and non-WordPress Platforms)

      Yoast plugin for Blogspot and non-Wordpress blogs

      Yoast is a very powerful WordPress plugin that makes bloggers life way too easy. It helps optimize the content by suggesting significant updates to the content you have written and make it ready for the search engines. Within this post, we will see a trick to use the Yoast plugin for Blogger and non-WordPress platforms. I have made this post a little descriptive covering all aspects so that everyone gets it.

      Yoast is fantastic, no plugin good as this is!

      Yoast is a search optimization plugin and exclusively available on the WordPress blogging platform. I was amazed to see how easy it makes the life of a blogger by optimizing the content. Just in case you want to know about the features offered by Yoast have a look here. I wished something like it was also available for the Blogger platform. I tried looking for the information for the same, but couldn't locate any.

      Google's Blogger platform is my first love in terms of simplicity and features it offered since the beginning. But not able to use a Yoast like plugin on the Blogger is quite upsetting. Also, changing the blogging platform just to use Yoast didn't sound a wise decision. Though, I realize this could be worked around. We just need to validate the content in Yoast regardless of the platform on which it exists. 

      Let me explain you this in more detail, but before that let's understand how Yoast plugin works.

      Generally, webmasters perform a couple of checks to ensure our blog post is search engine friendly. Similarly, Yoast analyzes your blog-post content and based on the content written inside a post, it gives you suggestions to improve it. 





      Meaning Yoast checks your content line by line and word by word. Based on this, it displays notifications at the bottom of the post. These notifications basically highlight several SEO related suggestions in bullet points that should be applied to the blog post. This can be done manually also, but it takes a lot of efforts and could be a tedious job.

      Yoast uses several colors for bullet points in notifications. Red bullet point means that you have done something terribly wrong in the blog post and need to be corrected. Orange indicates that content is fine, but still, it can be improved for the best result. Green bullet point represents that you have done a good job optimizing the content.

      Limitations with the Yoast plugin

      Now, in order to use the Yoast plugin on your blog, the prime requirement is that you should have a WordPress blog. I dug the internet for many days in search of the alternative. It seems that there is no alternative but that you must have a WordPress blog to use the Yoast plugin. 

      Furthermore, having an ordinary free version of a WordPress blog is not enough (web version) as it would not let you install any plugins on your blog. It requires a storage place where you can install the plugin which is not possible with the free version WordPress blog.

      This leaves you two choices. i.e either you buy hosting space and install the WordPress or self-host your blog which will save your hosting cost. Buying hosting space is out of the question as we don't want to invest our money just for the sake of using a plugin. Another way is the self-hosted blog. But then, you will need to have a sound level of knowledge to manage the blog and install the necessary software on the laptop/pc.

      The solution to use the Yoast plugin for Blogger and non-WordPress platforms

      Now the solution I'm going to share would overcome all the problems we discussed above. So the first thing first. You will have to find out a free WordPress hosting service provider to host your dummy blog. There are a couple of sites which provide free WordPress hosting.

      I find 000webhost the most popular and renowned hosting service provider than the rest of the sites. They will let you install the latest WordPress software and provide great support to keep your WordPress software and plugins to the latest version. They provide hosting space totally free of cost. 

      Now let's come back to our main task, installing the Yoast plugin. Once you are on 000webhost you will have to register an account to get the free hosting space. While registering you will be asked to enter an email address, password and domain name for your blog. Enter these details and create a 000webhost account.

      Register for 000webhost. Free WordPress hosting

      On successful registration, you will be redirected to the member's area. You will be asked to verify your email before you proceed to create a website. Just verify it by clicking on the link you have received in your mailbox.






      Once verification is done, your website will be active and you will be able to do a further modification to the website. Click on the Manage Website button as indicated in below screenshot.

      Activate 000webhost website

      Now to install WordPress software, click on the Install Now button just below the text Build WordPress Website as indicated in below screenshot.

      Install WordPress on 000webhost

      The next process requires to create a WordPress account by providing username and password for managing WordPress blog.

      Creating WordPress account

      After clicking on the install button, WordPress software will start to get installed. It will take 1-2 minutes. After installation click on Go to Configuration Page. A new page will open and will ask to enter credentials for the WordPress blog.

      On successful login, you will be redirected to the WordPress dashboard page as like below picture.

      WordPress Dashboard

      Now in the above picture, you will see Plugins option in the left sidebar. Move your mouse over it and select Add New link from the options that have been poped-up. Click on the Popular tab and you will see Yoast in the top results. Click on the Install Now button to install the Yoast plugin. After installation, you will have to click on the Activate button from the same window to activate the plugin on your website.

      With this step our installation process is complete. Now to use the Yoast plugin for Blogger/ non-WordPress platforms follow the simple trick mentioned below. I am going to demonstrate this for a Blogger blog. Keep the WordPress blog open in the one tab of your browser and open the Blogger blog in a different tab.

      Let's say we have completed writing the Blogger blog post and want to optimize it for the SEO. Now, since we don't have Yoast plugin on the Blogger, we are going to copy the blog content from Blogger and optimize it on WordPress.

      We will copy the HTML code which is been generated at the backend to retain the formatting of a blog post. Hence after writing the complete blog post, click on the HTML tab to view the HTML code of the blog post. See below picture for more information.

      Blogger HTML View

      Copy entire text displayed in the HTML view and toggle to the WordPress window. From the dashboard page, mouse hover the Posts link and click on Add New option.

      WordPress - Create a new post

      It will open a post editor window. Now click on the Text tab in the upper right corner of the post editor box. Paste the copied content in the textbox. Similarly, copy the blog post title from Blogger to WordPress.






      After this process, scroll down a bit and locate Yoast SEO box below the post editor. Here, enter focus keyword of your post to get the best result from your SEO strategy. See the below example.

      SEO analysis report of the Yoast plugin

      If you scrolled a bit more in your WordPress window, you will see an analysis report generated by Yoast plugin. Red points indicate that these changes need to be made in your blog post to make it SEO compliant. Orange points indicate areas of improvement to make it even better. Green ones are just fine and no need to worry about it.

      Once you have made all the changes and converted as many red and orange points into the green one, you have done optimizing work for your blog post.

      After this process, you will have to click on the text tab again to get the updated HTML code for the revised content. Copy the entire text and paste it into the HTML tab of your Blogger post.

      Conclusion:

      This is how you will be able to use the Yoast plugin for Blogger / non-Wordpress platforms which do not support Yoast plugin. The procedure requires a little effort from that of the WordPress users. But once you have set up the WordPress blog as we discussed, you will only have to do the copy paste work.

      With this trick, you will have Yoast at your feet and you would be able to do the SEO task with more convenience. Since using Yoast is time savvy, you will be more productive and your posts will have more weight from an SEO point of view. Happy optimizing! 

      Please do not forget to like, share and comment and share your love. 😊

      10 New Game-Changing Web Development Trends

      New web development trends in 2018

      With the advancement of technology, new game-changing web development trends are emerging in the world of internet. Be it HTML5, responsive design, video content or the infographics for that matter. These new trends have grasped their root in no time. The trends we are going to discuss have been very much popular and are ever growing in the world of web development.

      This post will take you through the new web development trends that will be popular in the coming time. Few of these technologies you must be acquainted with, few not. Some of these technologies are under observation to see the scope for the betterment of the future internet.

      So what are these technologies?

      1. Accelerated Mobile Pages (AMP)

      Accelerated mobile pages

      You might have already experienced AMP pages on your mobile devices. When you make a search on Google, using your mobile device, few websites display this () symbol. These are nothing but the AMP websites and they load very fastly on mobile devices as compared to other websites.

      Accelerated Mobile Pages is an open source initiative, a new web development technology, encouraged by Google, which ensures quick loading of the web pages on mobile devices. The AMP project was announced by Google on Oct. 7, 2015, and later it was supported by Twitter, Wordpress, Pinterest, and LinkedIn.

      Accelerated Mobile Pages (AMP) website in Google search

      The AMP web pages are built upon 3 components:

      • AMP HTML: Is the refined version of the HTML made for the reliable performance of the web pages. Basically, few restrictions are applied to the normal HTML code to display web page faster on mobile devices.
      • AMP JS: It is the Javascript library which ensures faster rendering of the HTML web pages.
      • AMP Cache: AMP cache is the service run by a proxy-based content delivery network for validated AMP documents published on the web. In simple words, these service providers keep a cache of the AMP pages to ensure fast loading of the web pages.

      2. Progressive Web Apps (PWA)

      Progressive Web Apps

      The Progressive Web App technology combines the features of a website and mobile app together. PWA eliminates the cross-platform difficulties faced by users while accessing the information.

      PWA takes the best features offered by a website and converts them for mobile experiences. So when the users browse the website they cannot really differentiate if it is an app or a website.

      So when a user browses a particular website enabled with PWA feature, he is prompted whether he would like to "Add to Home Screen". Once the website is given permission and the user launches this site from the home screen, it starts to behave like a mobile app. It can even hide mobile browser controls to give it an app like experience.

      The benefits of having PWA is that you can access the website in offline-mode, it offers app-like experience, offers improved performance, there is no need to install apps of your device and you don't have to submit your apps to the app store. Isn't it a game-changing technology?

      3. Single-page website

      Single-page website

      One of the increasing new web development trends is a single-page website layout. Not to mention people admire these technologies if it is benefiting them and follow them in great numbers.

      Single-page websites display entire content on their website using a single HTML page. So when a user clicks on a navigation link, a web page gets scrolled down or page focus jumps to the particular section of the web page where information is being presented.

      Single-page websites use JavaScript, jQuery, Ajax, and CSS3 to bring this functionality to the single page design. There are pros and cons of using single-page layout for your blog, but still, it is being one of the popular trends in web development.

      4. Website push notifications

      Website push notifications

      Website push notifications work in the same way as those mobile notifications on your mobile devices.

      Web push notifications can be sent from a website to a user's desktop or mobile app even if his/her web browser is not open. These notifications appear in the notification area of the user's device.

      Though, the only users who are subscribed to this service from a particular website can receive these notifications. The benefit of website push notification is that the user doesn't have to keep open his browser or be present on the website to stay updated on important announcements by the website.

      5. Flash to HTML5

      Flash to HTML5

      Once upon a time flash was at its peak due to interactivity it offered, animation capability and high quality of graphics it provided. Though along with these benefits there were certain limitations and flaws in using flash based content for the website.

      With the launch of HTML5, these limitations were eliminated. HTML5 offered the most robust features where users don't have to worry about the platform on which website content is being displayed. These websites can be easily tracked and analyzed for better user experience. The content can be easily enhanced without compromising on the security.

      Because of these new features flash became outdated and HTML5 got whole new levels of popularity. In 2017, there are hardly sites that rely on flash based content. In the year 2018, these sites are almost wiped out and HTML5 is becoming the future of the web designing.

      6. Multilingual websites

      Multilingual website

      Multilingual websites are websites that offer content in different languages. The benefit of having a multilingual website is that it opens a new opportunity to get visitors from different language backgrounds.

      Neil Patel in his blog says he got a 47% increase in his blog traffic by having a multilingual blog. If you really want to double the traffic to your blog then this is the thing to try.

      There are plugins to help the translation process. Though it doesn't guarantee the 100% accuracy of the translated content. Also, how alluring it may sound, managing different versions of the content, structuring and putting it in a web template is a really difficult job.

      Despite that, there is an increase in the multilingual websites in the current era. If the translation process is done carefully, then your website could draw great traffic and you can get benefit from it.

      7. Augmented Reality (AR)

      Augmented Reality (AR)

      For those who are completely unaware of this technology, Augmented Reality superimposes a computer-generated image on the user's view of the real world.

      The AR technology is not that widely spread across the web, but many of the users must have experienced the technology by now. Pokémon Go was one of the apps developed by using AR technology.

      The AR for the web is mostly untouched area and there are unlimited possibilities to try with this technology for web content. For eg. a web search to find a restaurant, bank, school, hospitals, etc.

      There are a couple of JavaScript libraries available which help to build the AR-based websites. This would be a really interesting place to see some cool AR stuff on the websites in the year 2018. Checkout WebAR for few AR based web projects.

      8. Virtual Reality (VR)

      Virtual Reality (VR)

      Often Virtual Reality and Augmented reality are seen together. But these are totally two different concepts. In VR the virtual world is presented to viewers to make it feel like a real world. Whereas, in AR virtual objects are merged with the real world to make it feel like they exist in the real world.

      Sounds confusing? Take the example of a Pokémon game. This game uses AR to showcase Pokémon characters in the real world. A zombie game played using VR box where a zombie walks towards you to eat your flesh is an example of VR.

      Imagine a map service or a conference presented with VR technology could be a really amazing experience. Just like AR, there various JavaScript API being developed to support this technology. You can watch this space for more development in VR technology.

      9. Artificial Intelligence (AI)

      Artificial Intelligence (AI)

      AI is the new inclusion in these new web designing and development technologies. Basically, AI is the science and engineering concept where machines are made intelligent to act and behave like humans.

      AI-based chat applications (what is called as chatbots) on the web have become popular in recent time. There would be no doubt that in future chatbots will be the first point of contact for any customer interaction on the website.

      There are plenty of AI-based applications already deployed on the web to make the task easier. Google Assistant, Amazon Echo, Facebook Messenger, and Google Hangouts Messenger are few AI-based applications you might be acquainted with.

      In the future various marketing, related activities will be carried by using AI-based web services. According to Gartner, 20% of the business content will come from AI in the year 2018.

      10. Cloud Servicing 

      Cloud Servicing

      In conventional computing services, all the data, software, hardware and applications are stored on the company or user-owned properties. In cloud-based computing, all the hardware and software is supplied by cloud servicing company to the user for its need.

      By opting cloud-based service user has not to worry about the data storage, backup solutions, web-based email services, installing office suites, database processing, management of technical support services, etc.

      Also, cloud-based services offer mobility, increased efficiency, cost-effectiveness, streamlined collaboration, and speed of connectivity. Market leaders like Amazon, Google, Facebook are competing with each other to provide better services in this segment. 

      Due to several benefits and promising services offered by cloud services, it will continue to grow in the coming years and definitely a future cool thing. See some of the cool things to expect from cloud services in 2018 here.

      Conclusion

      With the advancement of the time, new technologies will evolve and outdated technology will be a thing of the past. To strive for excellence and stay in the competition you will have to stay updated with the technologies in the demand. If you fail to do it, you will be lagged behind.

      Let me know through your comments what you felt about this article. Please like and share this blog post on social media and give me a thumbs up for producing more such blog posts.

      Thanks for your time!